eInstruction Technology Awarded Gold Standard for NCLB Alignment

DENTON, TX--(Marketwire - November 5, 2007) - eInstruction, the pioneer of applying student response technologies in the classroom so instructors can adapt to students' needs in real-time and help them learn, today announced that Educational Underwriters (EdU) has awarded eInstruction's Classroom Performance System (CPS) the Gold Standard for effectively meeting the current requirements of No Child Left Behind (NCLB).

EdU, an independent non-profit organization committed to serving educators seeking to meet NCLB requirements and to establishing best practices in education, reviewed a portfolio of research supporting the effectiveness of eInstruction CPS. The foundational research, conducted by researchers at Virginia Commonwealth University, East Tennessee State University, IBM, and by several independent researchers, collectively earned a Superior rating (92 out of a possible 100 points) from EdU, strongly validating CPS's ability to improve K-12 student achievement in the classroom.

"Our classroom response solutions deliver extensive content and substantive assessment capabilities that enable teachers to make learning more engaging, adaptive, and measurable," said Jim Hopkins, Vice President of Marketing for eInstruction. "This superior rating and gold standard certification assures administrators that we can help them deliver on the promise of No Child Left Behind."

eInstruction helps K-12 administrators and teachers fulfill their commitment to students while addressing the demands of parents, school boards, and regulators. Its infrared and radio frequency student response devices, peerless content stemming from powerful testing and assessment capabilities and strong publisher relationships -- supported by an extensive and expanding database of test questions indexed to specific state standards -- allow teachers to adjust their approach in real-time, making the proven educational benefits of formative assessment an everyday reality for students.

eInstruction also helps higher education administrators and instructors achieve both institutional and course-specific learning objectives. The company's scalable radio frequency student response devices, coupled with its flexible software and the peerless content provided through strong publisher relationships, allow simple integration of original and published content for an easily customized, powerful teaching and assessment system that enables learning.

About Educational Underwriters

Educational Underwriters (EdU) is a non-profit organization committed to serving educators seeking to meet No Child Left Behind (NCLB) requirements and to establishing best practices in education. EdU reviews the research behind educational programs and products to verify that they meet NCLB requirements and high educational standards. EdU's core mission is researchers verifying research. EdU is the first organization created to certify educational research as NCLB compliant. Founded by school administrators, EdU operates to ensure that the educational community meets the intent of NCLB by ensuring educators that the educational products they purchase are NCLB compliant, by guarding the integrity of educational research, and by providing education solution providers assurance that their products meet NCLB standards.

About eInstruction

eInstruction pioneered the use of audience response systems in the classroom during the 1980s. The company's leadership continues today as it delivers the hardware, software, and content that enable administrators and teachers to be sure students learn. eInstruction maintains solid relationships with practically all major K-12 and higher education publishers to ensure peerless content, and offers powerful testing and assessment capabilities to facilitate the kind of formative assessment that has been shown to improve learning. eInstruction's footprint in myriad higher education institutions and virtually every K-12 district in the United States, along with the company's continuing commitment to connect thousands of specific assessment questions with individual state standards, promotes compliance with established K-12 and higher education standards. For more information go to www.einstruction.com

Contact Information: Meaghan Shields for eInstruction 202.298.7600 x201 Meaghan@dbcpr.com