Mercent Joins Google Product Search Partner Program

SEATTLE, WA--(Marketwire - April 15, 2008) - Mercent™, a provider of online marketing technology and services for retail merchants, today announced its designation as a Google Product Search Partner.

Google Product Search™ is a free and powerful way for merchants to connect their products to the shoppers searching for them. Mercent's designation as a Google Product Search Partner signifies that Mercent exceeds rigorous quality standards for ensuring that retailers' product information is accurate and complete for consumers using Google Product Search.

"By combining Mercent's merchandising platform and tools with Google Product Search, we're giving retailers a significant new channel to efficiently drive online sales and brand awareness," says Todd Sherman, VP of Business Development for Mercent.

Mercent's hosted performance marketing software, Mercent Retail™, helps online retailers ensure their products are visible and competitive on leading marketing channels, including shopping portals, transactional marketplaces, and comparison shopping sites. Mercent gives retailers the ability to manage key aspects of their online merchandising, including automatically optimizing for profitability, inventory, and other business goals, while reducing their internal IT burden. Mercent Retail may be purchased as self-service software or as part of Mercent's full-service performance marketing solution, Mercent Performance™.

To learn more about Mercent's shopping feed management and data feed marketing solutions, please call 206 832 3900 or email info@mercent.com.

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants streamline their shopping feed marketing and optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and a network of more than 50 leading online marketing channels. The Mercent Network includes transactional marketplaces such as Amazon.com and Buy.com, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include 1-800-Flowers, Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, and SHOP.COM Certified Data Feed Provider. The company is venture-funded and based in Seattle, WA. For more information, visit www.mercent.com.

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