Growing Economy Demands Beer -- Top Russian Brewery Chooses Leading Global Supply Chain Provider to Deliver Excellence


LOS ANGELES, CA--(Marketwire - May 12, 2008) - Adexa, Inc., the leading provider of integrated supply chain, demand planning and performance management solutions, today announced that DELS, a beverages distribution division of Kinetika Company, has chosen Adexa's Collaborative Demand Planner and Supply Chain Planner solutions for superior visibility and control within their distribution-intensive demand chain.

As our market grows, we have to be more in tune with our customers' needs and run a more efficient supply chain," said Konstantin Kalistratov, Managing Director of Kinetika Company. "Our self-developed systems were too limited in functionality to meet our objectives to optimize inventories and reduce cost, that's why we picked Adexa."

Due to tremendous expansion of Russian economy and its manufacturing base in the recent past, finding the right supply chain solution provider has become mission-critical for many of the top companies competing at the local and global level. After an exhaustive evaluation process, Kinetika team highlighted advanced functionality, flexibility, and low TCO (total cost-of-ownership) as the critical factors in selection of Adexa solutions.

"Russia represents an important and growing market to Adexa," said Cyrus Hadavi, President and CEO of Adexa. "We are proud to have DELS as our customer. Their complex supply chain and high commitment to excellence combined with Adexa's exceptional technology and service provides a rich environment for success."

For more detailed information about CDP and other Adexa advanced planning solutions, please visit http://www.adexa.com/solutions/collaborative.asp or www.adexa.com

About DELS

Being a part of Kinetika logistics company, DELS distributes beer produced by Sun InBev plants, located across Russian Federation, on the territory of Urals region of Russia. Its supply chain consists of more than 15 distribution centers serving more than 4500 clients. For more information please visit www.dels.biz

About Adexa

Founded in 1994, Adexa delivers solutions that synchronize corporate planning with supply chain and operations planning to ensure enterprise assets are utilized to achieve financial objectives. Adexa proves the return on investment in its solutions, before they are implemented, with operational and financial metrics. Adexa's global customer base includes AMD, Boeing, Firmenich, Fujitsu, General Motors, Mannington Mills, NEC, Paulaner Brewery, Philips, Pulse, Samsung, Sharp Microelectronics, Siemens, TSMC, UMC, SMIC, ASMC, PSC, Vanguard and Unilever. For more information please visit www.adexa.com.

Contact Information: For more information contact: Lisa Yang Tel: 310-642-2111 Email: