Attributor Collaborates With Creative Commons to Launch FairShare: Free Service to Understand Use of Creative Works Across the Web

REDWOOD CITY, CA--(Marketwire - March 4, 2009) - Attributor Corporation, provider of the world's premier Web-wide content monitoring and monetization platform, today announced a collaboration with Creative Commons to launch FairShare, a free service allowing bloggers and individual content creators to understand how their work is shared across the Web.

FairShare allows anyone creating text content to submit an RSS feed of their work and choose a Creative Commons license to determine how it can be shared. Users then receive license-specific results via RSS with detailed insights into how and where their work is reused.

The FairShare service enters public beta supporting six Creative Commons licenses. Creative Commons is a not-for-profit organization, founded in 2001, that promotes the creative reuse of intellectual and artistic works, whether owned or in the public domain. The FairShare service will be integrated with the Creative Commons license selection process and available in each of the 12 languages that FairShare currently supports.

FairShare leverages Attributor's proprietary tracking index of over 35 billion Web pages that automatically finds reuse of as little as a few sentences. For the first time, individual bloggers and content creators will have the same visibility in the uptake of their work as large publishers such as the Financial Times and CondéNet.

"The launch of FairShare extends our technology to the blogging community, which has always been our goal. Bloggers can now understand how their work is used across the Web," said Jim Pitkow, Attributor CEO and co-founder. "We share a common vision with Creative Commons that content should be shared widely and fairly. Creative Commons licenses are the global standard, and we hope to drive their license usage into new segments of content creators."

"FairShare offers our community a practical and exciting extension of Creative Commons licenses," said Creative Commons founder, Lawrence Lessig. "We are excited to offer the creative and cultural communities around the world visibility of how their work is remixed across the Web."

FairShare helps make the Creative Commons "Sharing Economy" vision a reality by enabling millions to reuse content in a way that provides a value back to the original content creator -- value that each creator can define for themselves. For more information, or to sign up for the public beta of FairShare, please visit: http://www.fairshare.cc/.

About Attributor

Attributor is a privately held technology company headquartered in Redwood City, California. Its content monitoring and programming platform enables publishers of all sizes to build value with their text, image and video content wherever it appears on the Internet. Attributor's customers include The Associated Press, The Financial Times, Deutsche Presse Agentur and CondéNet.

About Creative Commons

Creative Commons is a not-for-profit organization, founded in 2001, that promotes the creative reuse of intellectual and artistic works, whether owned or in the public domain. Through its free copyright licenses, Creative Commons offers authors, artists, scientists, and educators the choice of a flexible range of protections and freedoms that build upon the "all rights reserved" concept of traditional copyright to enable a voluntary "some rights reserved" approach. Creative Commons was built with and is sustained by the generous support of organizations including the Center for the Public Domain, the Omidyar Network, The Rockefeller Foundation, The John D. and Catherine T. MacArthur Foundation, and The William and Flora Hewlett Foundation, as well as members of the public. The Creative Commons licensing suite has been ported to 50 jurisdictions around the world. For more information about Creative Commons, visit http://creativecommons.org.

Contact Information: Media Contact: Amy Neal 415.625.8555 attributor(at)launchsquad(dot)com