Khronos Group President and RealD Join S-3D Gaming Alliance (S3DGA)

TORONTO--(Marketwire - September 15, 2009) - Stereoscopic 3D (S-3D) is the same technology used in modern 3D movie theatres, and has been earning similar interest in the gaming space. To maximize this opportunity, The S-3D Gaming Alliance was announced at SIGGRAPH 2009, and has been gaining momentum ever since.

Neil Schneider, the President and CEO of S3DGA, is best known for his pioneering work on Meant to be Seen (www.mtbs3D.com), the world's leading website focused on stereoscopic 3D gaming and entertainment.

"Leading game developers have already shown that S-3D gaming is equally possible on XBOX, PS3, and PC solutions. With several new 3D Ready products due out in 2010, game developers and manufacturers need a standard to work with. There is also the matter of public education and further building the demand for this new gaming experience," said Schneider.

Neil Trevett serves as the President of the Khronos Group and is Vice President of Mobile Content for NVIDIA. The Khronos Group is responsible for defining and evolving multiple royalty-free API standards including OpenGL®, OpenGL ES and OpenCL™.

"There is a clear and growing interest in stereoscopic 3D gaming and industry cooperation will help to drive adoption and maximize market opportunities for all involved," said Neil Trevett, President of the Khronos Group. "I am excited to be involved to help S3DGA become an effective forum to accelerate the availability of great stereoscopic 3D gaming for end users everywhere."

"In addition to Neil Trevett's advisory board membership, we are equally honored to have RealD join S3DGA as a valued member," said Schneider.

"RealD has been pioneering S-3D cinema for years, and we are keenly interested in gaming. S3DGA understands the unique benefits and challenges stereoscopic 3D gaming has to offer, and they have earned our support. We are looking forward to participating in their first meeting at the 3D Entertainment Summit," said Joshua Greer, President and Co-Founder of RealD.

An introductory S3DGA meeting will be held at 5:30PM September 17th at the 3D Entertainment Summit. Meeting participation is free, and S3DGA meeting attendees qualify for a 25% discount on summit registration when they use the "S3DGA" discount code. Attendees are encouraged to RSVP via members@s3dga.com because space has grown extremely limited.

Confirmed meeting speakers include Habib Zargarpour, Senior Art Director for Electronic Arts, Andrew Oliver, CTO of Blitz Games Studios, Ami Dror, Chief Strategy Officer for XpanD, Chris Yewdall, President of DDD, and more. Additional members on record include Jon Peddie Research, iZ3D, TDVision Corp., RealD, and Sensio.

As an added bonus, Neil Schneider will be moderating a gaming panel at the 3D Entertainment Summit on September 16th at 3:30PM. It will feature the likes of Blitz Games Studios, Electronic Arts, and Ubisoft and promises to be very informative.

"Everybody wants to learn why stereoscopic 3D is so exciting, and what the leading innovations are right now. I find these panels always reveal something new, and I'm looking forward to it," said Schneider.

Neil Schneider will remain in Universal City, California on September 18th for additional private meetings if required, and arrangements can be scheduled with S3DGA's press contact listed below. More can be learned about the 3D Entertainment Summit at http://www.3d-summit.com.

The S-3D Gaming Alliance is an industry standards and advocacy group designed to accelerate the adoption of display technologies through stereoscopic 3D video games. S3DGA provides for standards discussions, consumer promotion, education, and awareness. Its membership is comprised of organizations and individuals with an interest in developing S-3D hardware and software solutions. Visit http://www.s3dga.com for more information about the organization and the upcoming meeting.

© 2009 S-3D Gaming Alliance. S3DGA and the S3DGA logo are trademarks of The S-3D Gaming Alliance. All other names, logos, and marks are the property of their respective owners.

Contact Information: Media Inquiries: Carol Warren Crew Communications Tel. 714-890-4500 Email cwarren@crewcommunications.com