NEW YORK, March 10, 2010 (GLOBE NEWSWIRE) -- interCLICK, Inc. (Nasdaq:ICLK) today announced that it has chosen the Netezza® TwinFin™ data warehouse appliance to support its newest platform, known internally as Open Segment Manager (OSM), the first data-enrichment platform for online display advertising. The Netezza TwinFin appliance is the fourth generation Netezza appliance that is a purpose-built, standards-based data appliance that architecturally integrates database, server and storage into a single, easy to manage system.
The culmination of over 20 months of product development, OSM was built specifically to help advertisers and agencies operationalize data effectively—to discover which facts drive optimal campaign performance, create more valuable audiences from those facts, and connect to those audiences at unprecedented scale. Capable of ingesting any type of third-party or client-defined data segments, and analyzing the impact of millions of variables on billions of impressions, OSM requires the processing power and scale that Netezza offers.
"The technical requirements of OSM's analytic capabilities are unmatched in scale and sophistication," said Andrew Katz, interCLICK's chief technology officer. "We evaluated nearly all of the leading solutions and found that Netezza is the clear performance leader in high-volume analytic capabilities. With its unmatched processing power and the ability to embed analytic logic directly into the platform with OnStream, Netezza was the obvious choice. It will be a critical enabling technology of the interCLICK product roadmap going forward."
The partnership with interCLICK reflects Netezza's continued growth in the digital media space, delivering tremendous performance and ROI though its unique technology. interCLICK's choice of Netezza exemplifies the company's ongoing commitment to helping agencies and their clients achieve their goals through innovative, meaningful technology for large-scale data analysis.
"Netezza is thrilled to be powering interCLICK's next-generation data-enrichment platform to help clients operationalize data in ways previously not possible," said Brad Terrell, vice president and general manager of Digital Media at Netezza. "With the promise of refining vast amounts of heterogeneous data with sophisticated modeling, OSM requires the technical backbone for long-term growth that only Netezza can provide."
About interCLICK
Powered by OSM, the first data-enrichment platform, interCLICK develops coherent data strategies with agencies, empowering them to discover which facts drive optimal campaign performance no matter what the objective is, and connecting them to their most valuable audiences at unprecedented scale. interCLICK is headquartered in New York City and has offices in Chicago, Los Angeles, San Francisco, Dallas and West Palm Beach. For more information about interCLICK, visit www.interclick.com.
About Netezza Corporation
Netezza Corporation (NYSE:NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza's technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today's data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.
Netezza® and TwinFin™ are either registered trademarks or trademarks of Netezza Corporation. All other product and company names herein may be trademarks and/or registered trademarks of their registered owners.