Statement of the bid committee of AcadeMedia AB (publ) in relation to the public offer by EQT V to all shareholders in AcadeMedia AB (publ)

Statement of the bid committee of AcadeMedia AB (publ) in relation to the public
offer by EQT V to all shareholders in AcadeMedia AB (publ)

Background
This statement is made by the bid committee (the “Bid Committee”) of AcadeMedia
AB (publ) (“AcadeMedia” or the “Company”) pursuant to item II.19 of the NASDAQ
OMX Stockholm's rules regarding public offers on the stock market (the “Takeover
Rules”).

EQT V Limited (”EQT V”) has today, through Svensk Utbildning Intressenter
Holding AB (”Svensk Utbildning Intressenter”), announced a public offer to the
shareholders in AcadeMedia to tender all shares in AcadeMedia to Svensk
Utbildning Intressenter (“Svensk Utbildning Intressenter's offer”). Svensk
Utbildning Intressenter offers SEK 190 in cash for each share in AcadeMedia.

The offered price by Svensk Utbildning Intressenter of SEK 190 per share exceeds
the offered price of SEK 170 by Providence International Education AB
(”Providence”) in its offer, which was announced on 22 April 2010, with an
amount of SEK 20 (corresponding to approximately 11.8 percent).

Shareholders together representing approximately 31 percent of the total number
of shares in AcadeMedia have communicated their support for Svensk Utbildning
Intressenter's offer of SEK 190 per share in AcadeMedia, and thus that such
owners do not intend to accept Providence's offer of SEK 170 per share.

The acceptance period for Svensk Utbildning Intressenter's offer is expected to
commence around 12 May 2010 and to end around 2 June 2010. The offer is, inter
alia, conditional upon the offer being accepted to the extent that Svensk
Utbildning Intressenter becomes the owner of more than 90 percent of the total
number of shares in AcadeMedia.

Considering that EQT V in its contacts with the Bid Committee has indicated a
bid level per share exceeding SEK 170 by more than 5 percent, the Bid Committee
has allowed EQT V to perform a limited due diligence review of confirmatory
nature in relation to the preparation of Svensk Utbildning Intressenter's offer
and has in connection therewith also met with the management of AcadeMedia.
For further details about Svensk Utbildning Intressenter's offer, reference is
made to Svensk Utbildning Intressenter's announcement that was published today.

Bure Equity AB (publ) (“Bure”) and Bengt Ekberg and his wholly owned company LBS
Intressenter AB (“LBS”), together holding shares in AcadeMedia equivalent to
about 17.4 percent of all outstanding shares and votes in AcadeMedia, have
through agreements with Providence dated 6 April 2010 and 22 April 2010,
respectively, unconditionally and irrevocably undertaken to accept  Providence's
offer. The obligation to tender shares to Providence according to these
undertakings is subject to the consummation of Providence's offer.

As a consequence of the above mentioned undertakings, the board members Patrik
Tigerschiöld, Björn Björnsson and Ann-Sofi Lodin, whom are all board members or
senior management in Bure, and Bengt Ekberg, who also is board member in LBS,
have not participated in the board of directors' of AcadeMedia handling of
issues relating to neither Providence's offer, nor Svensk Utbildning
Intressenter's offer.

As previously announced, the board of directors of AcadeMedia has decided to
appoint a special bid committee to manage bid related matters consisting of the
two board members Josef Elias and Helen Fasth Gillstedt.

The recommendation by the Bid Committee
The Bid Committee has based its recommendation on Svensk Utbildning
Intressenter's offer on an assessment of factors which the Bid Committee has
deemed relevant in evaluating the offer. These factors include, but are not
limited to, AcadeMedia's current position, the Company's expected future
development and potential, and opportunities and risks related thereto. The Bid
Committee also notes that Svensk Utbildning Intressenter's offer exceeds
Providence's offer by approximately 11.8 percent.

The Bid Committee's assessment is furthermore based on a new fairness opinion
from Öhrlings PricewaterhouseCoopers, Appendix A, to the effect that Svensk
Utbildning Intressenter's offer is favorable from a financial point of view to
the shareholders in AcadeMedia (subject to the assumptions and considerations
set forth therein). The fairness opinion will be published in the offer document
which is prepared in connection with Svensk Utbildning Intressenter's offer. 

Based on the above, the Bid Committee unanimously recommends the shareholders in
AcadeMedia to accept Svensk Utbildning Intressenter's offer. The Bid Committee
simultaneously withdraws its recommendation of 22 April 2010 to accept
Providence's offer.

The Bid Committee notes that there currently are two public offers outstanding
to the shareholders in AcadeMedia. In the opinion of the Bid Committee it is in
the interest of all shareholders that there is a clear difference between the
price levels in the outstanding offers to reduce the risk that none of the
offers are consummated. Furthermore, the Bid Committee considers it important
for AcadeMedia and its employees that the bid processes will not be lengthy.
Pursuant hereto the Bid Committee will address Providence in writing and require
that its offer is either withdrawn or increased to a level not insignificantly
higher than Svensk Utbildning Intressenter's offer.


Under the Takeover Rules, the Bid Committee is required, on the basis of Svensk
Utbildning Intressenter's statement in the announcement of the offer, to make
public its opinion on the effects that the implementation of Svensk Utbildning
Intressenter's offer may have on AcadeMedia, especially on employment, and its
view on Svensk Utbildning Intressenter's strategic plans for AcadeMedia and the
effect that these may have on employment and the locations where AcadeMedia
carries on its business. Based on the information submitted by Svensk Utbildning
Intressenter in connection with the announcement of its offer, the Bid Committee
does not expect the offer to have any significant impact on either employees,
including conditions of employment, or on those sites where AcadeMedia currently
conducts business.

This statement has been announced in both a Swedish and an English language
version. In the event of any discrepancy between the language versions, the
Swedish language version shall prevail.

This statement shall in all respects be governed by and construed in accordance
with Swedish law. Any dispute arising out of or in connection with this
statement shall be settled exclusively by Swedish courts.

Stockholm on 28 April 2010
AcadeMedia AB (publ) 
Bid Committee


Advisors 
Lenner & Partners is financial advisor and Vinge is legal advisor to AcadeMedia.

For more information, please contact:
Josef Elias, board member of AcadeMedia
Tel. +46 708 10 91 69, josef.elias@gvir.se


The information in this press release has been made public in accordance with
the Securities Market Act and/or the Financial Instruments Trading Act. The
information was published at 09.30 on 28 April 2010.
AcadeMedia is the largest education company in Sweden. AcadeMedia currently has
approximately 45,000 students and course attendants, in excess of 100 schools
and around 2,500 employees with operations within the entire Swedish education
area: pre-, compulsory-, and upper secondary schools and within adult education.
The operations are conducted through independent schools and companies such as
Vittra, NTI, Rytmus, IT-Gymnasiet, Ljud & Bildskolan and Mikael Elias Teoretiska
Gymnasium. AcadeMedia is listed on NASDAQ OMX Stockholm, Small Cap.