LAS VEGAS, Sept. 9, 2010 (GLOBE NEWSWIRE) -- EQ Labs, Inc. announced today that it closed a deal with Terrible Herbst Corporation to place EQ Energy Drink in 108 Terrible Herbst convenience stores effective immediately. As a result of this closing, EQ Labs expects to receive a large commercial order for its energy drink to stock all 108 Terrible Herbst stores within the next 30 days.
Terrible Herbst Corporation owns and operates gas stations and convenience stores in Nevada, California, Utah and Arizona. It also engages in operating car wash facilities, casinos, hotels, parks, slot routes, and motor sports, as well as in car lube and detail operations. The company was founded in 1937 and is based in Las Vegas, Nevada.
Many of the Terrible Herbst convenience stores are located in Chevron gas stations with point of purchase advertising displays. As a result of the closing of this deal with Terrible Herbst, EQ Labs will also receive point of purchase advertising at over 100 stores.
Mo Owens, Chief Executive Officer of EQ Labs, stated, "This order is confirmation of the popularity of EQ. We have spent a lot of time and energy building our brand. This order provides the economic benefit of a large order. In addition, the advertising opportunity and the desired location of many of Terrible Herbst's locations will place our product line in front of millions of potential customers. "
Owens added, "This deal would not be possible without the help of Mark Walters and Rio Valentino. Mark Walters, Director of Merchandising and Sales for Terrible Herbst is an expert in the sales and merchandising business. We are also consummating a relationship with a major distributor as a result of Mark's extensive relationships. I also can't forget Rio Valentino, our Vice President of Sales. Rio's persistence and skills is one of the biggest reasons why are sales are beginning to accelerate and we hope to make many more announcements like this one over the near future. This is a very big moment for our company."
About EQ Labs, Inc. EQ Labs is engaged in the development, marketing and sale of EQ ("The Smart Energy Drink"). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers. For more information about EQ, visit: www.globenewswire.com/newsroom/ctr%3Fd=200332%26l=3%26a=http%253A%252F%252Fwww.drinkeq.com%252F%26u=http%253A%252F%252Fus.lrd.yahoo.com%252FSIG%253D16s9ifq6s%252F%252A%252Ahttp%25253A%252Fwww.globenewswire.com%252Fnewsroom%252Fctr%25253Fd%253D199652%252526l%253D9%252526a%253Dhttp%2525253A%2525252F%2525252Fwww.drinkeq.com%2525252F%252526u%253Dhttp%2525253A%2525252F%2525252Fus.lrd.yahoo.com%2525252FSIG%2525253D10ssu8gui%2525252F%2525252A%2525252Ahttp%252525253A%2525252Fwww.drinkeq.com%2525252F" target="_top" rel="nofollow">http://www.drinkeq.com/.
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Forward-Looking Statements: This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by EQ Labs, Inc. are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.