LAS VEGAS, NV--(Marketwire - January 6, 2011) - As the 2011 International Consumer Electronics Show (CES) kicks off today, Kodak is showcasing its innovative products at the event by teaming up with location-based game SCVNGR. Kodak's collaboration with SCVNGR at the world's largest consumer technology trade show incorporates game dynamics to reach out and engage attendees with experiential Kodak branded challenges and to reward them for interacting with the Kodak brand and products at CES.
SCVNGR is a location-based mobile game and game platform all about going places, doing challenges, earning points and unlocking rewards. Consumers play for free, while sharing gaming activity with SCVNGR, Facebook and Twitter friends. Kodak has built challenges on SCVNGR's customizable game engine for increasing engagement at the Kodak exhibit. By playing fun, quick challenges at the Kodak booth (like the "Momentous Moment" challenge where visitors define what a KODAK MOMENT means to them), CES attendees can earn points towards unlocking the chance to win a Kodak prize pack, consisting of new products ranging from the KODAK EASYSHARE TOUCH Camera to the KODAK ESP C310 All-in-One Printer.
"Kodak is known for its innovations in imaging technology announced at CES year after year, and SCVNGR is all about having fun and engaging people at the places they go," said Chris Mahl, SVP and chief brand alchemist at SCVNGR. "Our collaboration with Kodak provides CES attendees with a fun, interactive way to explore Kodak's newest products and services, and increase Kodak's product awareness and brand loyalty through gameplay."
"By working with SCVNGR to create a fun, mobile experience for CES attendees at the Kodak booth, we're furthering our commitment to enriching people's lives through innovative technologies," said Leslie Dance, VP Brand Marketing & Communications at Kodak. "Kodak's exhibit at CES is an important way for us to showcase our new products and to engage with consumers, so we're thrilled that our collaboration with SCVNGR provides a new way for people to experience our exciting new technologies at CES and reward them for interacting at our booth."
Kodak's challenges on SCVNGR will be live throughout CES, from January 6-9. Grab the free SCVNGR app at either the Android Market or Apple App Store, head to the Kodak booth #31400 at CES to complete challenges, earn points, and enter to win a Kodak prize pack! For more information about Kodak's challenges on SCVNGR, please visit scvngr.com/Kodak.
About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit www.scvngr.com to learn more.
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.
More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery -- join today at www.kodakgallery.com.
Choose from the widest selection of KODAK Digital Cameras, All-in-One Inkjet Printers, Pocket Video Cameras and more at http://store.kodak.com.
KODAK, KODAK MOMENT, EASYSHARE TOUCH and ESP are trademarks of Kodak.
Contact Information:
Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Anna Farnum
Scvngr [at] launchsquad [dot] com
Boston office: 617-872-0769
Ketchum for Kodak
Justin Rivera
Justin.rivera [at] ketchum [dot] com
New York office: 646-935-4290