NEW YORK, NY--(Marketwire - May 16, 2011) - Due to the enormous success of the hard cover edition, "The Mirror Test: Is Your Business Really Breathing?" was released today in paperback. The leading business book, by Jeffrey W. Hayzlett and co-author Jim Eber, appeared on numerous best-seller lists including USA Today, The Wall Street Journal and Inc's 800CEORead lists.
The title of Hayzlett's book stems from the Boy Scout-type assessment where a mirror is held up to a person in the hopes that their breath will fog it -- proving life and vitality. Through entertaining stories and thoughtful lessons told in Hayzlett's bold and brash cowboy style, Hayzlett encourages readers to ask the tough questions, create tension and make changes, all with the goal of success and growth.
"Everyone needs to step back and look in the mirror occasionally -- even I do it," said Hayzlett. "The same rules don't apply anymore. You have to be willing to drive change, be radically transparent and know up front what your conditions of satisfaction are in order to survive and grow."
From Wall Street to Main Street, business and industry leaders endorse "The Mirror Test" as one of the best business books.
According to Donald Trump, Chairman and President of The Trump Organization, "This book is a reflection of marketing genius... read it to find out how companies, big and small, 'Trump' the competition!"
"Hayzlett is a born leader, and understands what it takes to adapt and survive in the ever-changing business climate we live in. "The Mirror Test" is a testament to what it takes to be a survivor, and thrive," said Mark Burnett, Emmy Award-winning television producer of Survivor, The Apprentice and many other reality TV series.
Linda Kaplan, CEO of The Kaplan Thaler Group and coauthor of "The Power of Nice and The Power of Small" said "The Mirror Test," "Reflects the kind of wisdom and savvy advice that will help catapult your business into the stratosphere."
"Hayzlett, a self-made business titan and leader in his industry, provides readers with valuable advice on how to successfully connect with customers, make innovative decisions, and utilize social media to help revive any business, big or small," said Donny Deutsch, Chairman, Deutsch Inc.
Christie Hefner, former Chairman/CEO, Playboy Enterprises, Inc. commented "The Mirror Test," "Does what few business books do: provides fresh insights and actionable advice in an engaging style. Just as Jeff Hayzlett's business approach is to balance common sense and innovation, so does this book. Businesspeople in both small and large organizations will benefit from his ideas and anecdotes about tools that will aid in their personal and company success."
Hayzlett and Eber are currently working on a second book for release in early 2012.
About Jeffrey W. Hayzlett
JEFFREY W. HAYZLETT, award-winning executive, received acclaim during his tenure as CMO of Kodak. He is a renowned public speaker, author of the best-selling book, "The Mirror Test", and a compelling figure in global business. Dubbed "Celebrity CMO" by Forbes Magazine, Jeffrey has appeared on numerous television shows, including MSNBC's Your Business, Fox Business News and NBC's Celebrity Apprentice. Drawing upon his background in business and deeply rooted in cowboy lore, Jeffrey is a change agent. The maverick marketer delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.
Additional information and an opportunity to purchase "The Mirror Test" are available through www.Hayzlett.com.