Sacremento, CA, April 12, 2012 (GLOBE NEWSWIRE) -- Available now in the App Store, Visit California is putting the majestic landscapes and energetic culture of California, one of the world's top tourist destinations, at travelers' fingertips with the launch of a new iPad app®. Filled with lush photography, editorial features and useful planning tools, the Visit California iPad app was developed by a team of California travel experts from Visit California and Sunset magazine. The app also contains an enhanced and interactive version of the California Official State Visitor's Guide that brings the best of California to life through inspiring articles, slideshows, and videos. A highlight of the enhanced Visitor's Guide is a series of videos featuring Rob Lowe sharing his favorite things about California.
See video from Visit California at: http://inr.synapticdigital.com/VisitCalifornia/iPadApp/
To view and download a video introducing the new Visit
California iPad app, go to http://www.youtube.com/watch?v=xr8Wt7_ACSE
The Visit California iPad app gives travelers everything they need
to plan the ultimate California vacation with the following
features:
- A "My Trip" tool to create a personal itinerary based on recommendations from California's travel experts, plus location-based information from Google Maps, and restaurant reviews from Yelp.
- A "Trip Journal" to save notes and photos from the road. And the ability to share travel ideas and information on Facebook and Twitter.
- An enhanced version of the California Official State Visitor's Guide, featuring videos, slideshows, and other unique content from the editors of Sunset magazine and Visit California.
"We are excited about our new mobile applications which bring
the California experience to life," said Caroline Beteta, President
and CEO of Visit California and Vice Chair of Brand USA. "The Visit
California iPad app provides the information and inspiration
travelers want anytime, anywhere, helping them dream, plan and
go."
In conjunction with the launch of Visit California's free iPad®
app, a new mobile website was designed specifically to provide
the most relevant and important information to help Smartphone
users focus on planning their visit to California. Users can get
inspired about favorite destinations while browsing magazine-style
feature stories developed by Sunset magazine's editorial
team. A "My Trip" interactive itinerary planning
tool offers users the ability to create and save their own trips as
well as travel tools that link to resources for everything from
California airport codes to classic bike rides and RV rentals to
the 20 California Welcome Centers. Travelers can use the real time
calendar to find local festivals and events throughout the state,
or watch videos on California while getting real time updates from
the Visit California Twitter Feed.
Whether on the iPad or mobile phone, the Visit California mobile
platform provides inspiration and information to California
travelers--for free. IPad users can download the app from the App
store at www.itunes.com/appstore/ by searching "Visit
California." The new mobile website is available for all Smartphone
platforms, including iPhone® and Android, and automatically loads
when consumers use their Smartphone to access visitcalifornia.com.
About Visit California: Visit California is a non-profit
organization with a mission to develop and maintain marketing
programs - in partnership with the state's travel industry - that
keep California top-of-mind as a premier travel destination.
According to Visit California, travel and tourism expenditures
total $95.1 billion annually in California, $17 billion of which is
international; supports jobs for 873,000 Californians; and
generates $6.1 billion in state and local tax revenues. For more
information about Visit California and for a free California
vacation packet, visit visitcalifornia.com.
Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.