xMatters Takes Silver Honors for the 2012 W3 Awards

SAN RAMON, CA--(Marketwire - Nov 6, 2012) - xMatters, inc., the relevance engine company, has been announced a winner of the 2012 W3 Awards in conjunction with the International Academy of the Visual Arts. Receiving over 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide.

xMatters submitted a creative rap video, titled "I Wish", a spoof from the popular song from 1995 by rapper Skee-Lo. This video was created in conjunction with xMatters' first appearance at CA World, a tradeshow hosted by their partner, CA Technologies.

"We're excited that our rap video was honored in the 2012 W3 awards," said Charity Hudnall, Marketing Director, xMatters. "We really went out on a limb with this one, completely rewriting some very complex lyrics to tie in with our IT theme. The song really showcases how xMatters is revolutionizing an industry, taking IT from old school to innovative, fun and creative."

Not only did xMatters rewrite the song lyrics, the actors featured in the video are all xMatters employees, including the star of the video, the rapper.

"We are honored to once again recognize creative excellence on the Web, and are humbled to witness all the amazing work being done throughout the industry," said Linda Day, Executive Director of the IAVA. "From everyone at the Academy, we congratulate our 2012 W3 Award entrants and winners for their contributions and commitment to the online world in which we live."

The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and additional information.

You can view the winning xMatters rap video here - http://www.youtube.com/watch?v=n90PqGQOSXw&feature=plcp. For more information about xMatters, visit www.xMatters.com.

About xMatters
xMatters builds relevance engines that connect people with what they need to know at exactly the right moment -- so they can take immediate action. Our relevance engines work with existing enterprise applications, technologies, and processes to help businesses run faster and smarter. More than 1000 global firms use xMatters to make their products and services more valuable, both internally and to their customers and shareholders. Founded in 2000 as AlarmPoint Systems, xMatters is headquartered in San Ramon, CA with European operations based in Woking, U.K. More information is available at www.xMatters.com or 1-877-xMATTRS or +44 (0) 1483 722 001 UK.

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