San Francisco, CA, April 8, 2013 (GLOBE NEWSWIRE) -- adverCar™, a new way for advertisers to permeate local communities with targeted campaigns, announced today that UrbanSitter has launched a 30-day adverCar campaign in San Francisco and surrounding cities in the Silicon Valley Bay Area. An online marketplace where parents find babysitters through people they know, UrbanSitter is leveraging adverCar to raise awareness in local communities via 'like-minded' adverMom drivers.
"UrbanSitter simplifies the process of finding and booking a great babysitter, which is essential for busy parents," said Lynn Perkins, UrbanSitter founder and CEO. "With adverCar, we're able to target these busy parents as they go about their daily routines - driving the kids to school, soccer practices, work, grocery shopping. We are excited to see UrbanSitter's adverCar campaign hit the road this spring."
adverCar campaigns have proven to be highly successful in a variety of markets - reaching car owners in a captive environment. Advertisers can leverage adverCar's technology platform to match drivers with suitable ad campaigns to reach the best possible demographics in very targeted environments, where people work, live and play.
"adverMoms understand the pain of trying to find a babysitter, so they are a perfect fit for the UrbanSitter campaign. They are a great customer for our model because they rely heavily on trusted word of mouth, and we've teed up the best possible drivers for this exciting campaign," said adverCar CEO and founder, Neil Turner. "adverCar provides tracking for UrbanSitter so they can understand where and how often their messages are seen throughout various communities. The intended results include more visits to their website and mobile app, as well as more babysitter and parent enrollments."
Interested drivers can visit www.advercar.comtoday to qualify for a campaign.
About UrbanSitter
An online service for parents and babysitters to connect through people they know, UrbanSitter makes booking a trusted babysitter as easy as booking dinner reservations. The site enables parents to search, book and review trusted sitters within minutes. Headquartered in San Francisco, UrbanSitter was founded by a group of Internet veterans who wanted to use technology to power a faster, more personal babysitting service. For more information or to sign up, visit www.urbansitter.com.
About adverCar
adverCar provides a new way for brands to weave their message into the fabric of consumers lives using a technology platform that partners outdoor mobile ads with everyday drivers. Leveraging drivers' personal brand enthusiasm to trigger an influenced response, advertisers benefit by working with adverCar to produce old-fashioned Word-of-Mouth advertising.
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