NEW YORK, March 12, 2014 (GLOBE NEWSWIRE) -- Kargo, the leading mobile brand advertising platform, today announced that Complex Media, the premier multimedia lifestyle platform for millennial males, has joined its roster of premium publishers. The adoption of Kargo's technology will enhance the delivery and engagement of Complex's mobile ad inventory.
"Complex is known for its embrace of innovation and technology – so why should mobile be any different?" said Harry Kargman, Founder & CEO, Kargo. "We're thrilled to partner with Complex to serve their mobile audience using our comprehensive, leading mobile advertising solution."
"With a huge and increasingly mobile audience, Complex is eager to heighten how our users experience mobile ads, which is why partnering with Kargo makes perfect sense for us," said Moksha Fitzgibbons, EVP Sales & Marketing, Complex Media. "Working with Kargo ensures that our users will interact with our mobile ads in a way that's both seamless and engaging – a trickier proposition on mobile. We see our partnership as a 'win-win' for both our users and advertiser partners."
Complex Media features a collective of entertainment, sports and lifestyle properties for young males, with over 112 million unique monthly visitors and over 1 billion page views, more than 50% of which are delivered on mobile devices. With the launch of the Kargo platform, Complex will run a series of custom mobile banner, interstitial, pre-roll videos and more.
About Kargo
Kargo is the leading mobile brand advertising platform. The company weaves award-winning custom content and technology into its portfolio of premium publishers' mobile and tablet properties, offering advertisers integrated brand experiences. With offices coast to coast, Kargo is privately held and organically grown in New York. For more information visit kargo.com.
About Complex Media
Complex Media is the largest multiplatform lifestyle destination for young males, with over 112 million unique monthly visitors and 1 billion monthly pageviews.The company is comprised of a collective of lifestyle sites for men, anchored by a flagship hub, Complex.com, the online home of Complex magazine (founded in 2002). Complex Media consists of a carefully curated family of sites that are vetted for editorial integrity and consistency. Complex Media has a powerful social platform, with more than 30% of its traffic derived from social networks. The company offers cutting-edge video and industry leading branded content opportunities for marketers, and works with many of the world's top brands including Levi's, Cadillac, Pepsi, Heinken and Reebok.