SEATTLE, Feb. 23, 2015 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCQB:BCCI), via GlobeNewswire, a Nasdaq Company, announced that it is launching a multi-media advertising campaign in support of its current and soon to be opened locations.
The campaign utilizes traditional media such as radio, TV, and print as well as advertisements on mobile, social media, and the internet.
Barry Henthorn CEO stated: "We feel it is the perfect time to capitalize on all of the attention we have been receiving in the media recently. Having been voted "Best Coffee Company in the USA" by iBikiniCoffee.com and being distinguished in the latest issue of Inc. Magazine as "Best Opportunity Value" among other media mentions will only help in building the Baristas brand. Spreading the campaign over multiple platforms with specific calls to action will provide greater reach and should drive additional traffic to our locations."
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has also now begun opening locations in shopping malls. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas is also the subject of "Baristas Grounded in Seattle" a reality TV show that premiered Oct. 11 2014 on WEtv (and can be viewed for a short time at http://youtu.be/NnTP58vbc1k) that takes an unprecedented and brutally honest look into the lives behind the scenes of girls from a variety of backgrounds who work in the Baristas stands. Baristas can currently be found in seven greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv