Global roll-out brings the power of family history discovery to millions more people for as little as $99 or Euro135
PROVO, Utah, March 10, 2016 (GLOBE NEWSWIRE) -- AncestryDNA, the world’s largest consumer genomics database, is now available in more than 30 countries, providing people around the world a powerful new way to discover more about themselves and their family history, all through an easy-to-use DNA test.
With the expansion into additional global markets across Western and Eastern Europe, Scandinavia and Australia and New Zealand, AncestryDNA is opening the door to a new segment of consumers interested in uncovering their ancestral roots. The move also benefits existing customers by ultimately expanding the reach of the AncestryDNA database, which will lead to more discoveries and connections. To date, the company has already identified more than 10 million third cousin or closer matches for customers within its growing DNA database of more than 1.5 million people.
“In just over three years AncestryDNA has established itself as the world’s largest and fastest growing consumer genomics database with genotypes from more than 1.5 million customers," said Tim Sullivan, President and Chief Executive Officer of Ancestry. “AncestryDNA has been a big hit in the U.S. both for individual use and as a gift for relatives and friends. We are excited to bring the power of AncestryDNA to help millions more people across the globe gain a greater sense of who they are, where they came from, and who else shares their family’s journey. As our DNA database grows in these new markets, it will create an even greater network effect that leads to uncovering deeper connections for our customers.”
Just over a decade after scientists decoded the first human genome, genetic research has become an affordable, mass-market proposition. Today, using AncestryDNA, customers can uncover their ethnic mix, discover distant relatives, and find new details about their unique family history with a simple DNA test, all in a secure, privacy-protected service that is fast and easy to use.
The AncestryDNA test, which costs as little as $99 or Euro135, uses microarray-based autosomal DNA testing, which tests a person’s genome at more than 700,000 locations via a small saliva sample. Analysis of the DNA data provides a prediction of an individual’s ethnic origins from 26 separate world-wide populations including Great Britain, Ireland, Scandinavia, Eastern Europe, Middle East and nine regions in Africa.
AncestryDNA has been available in the U.S., U.K., Canada, Ireland, Australia and New Zealand, and is now available for purchase within the following complete list of countries:
- Albania
- Armenia
- Austria
- Australia
- Belgium
- Bulgaria
- Canada
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- Georgia
- Greece
- Hungary
- Ireland
- Liechtenstein
- Lithuania
- Malta
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- San Marino
- Slovakia
- Slovenia
- South Korea
- Sweden
- Turkey
- United States
- Vatican City
AncestryDNA kits are shipped within six days of an order, with the test results taking six to eight weeks to be delivered. To learn more about AncestryDNA or to purchase a kit based on country of residence, visit www.ancestrydna.com.
About Ancestry
Ancestry, the leader in family history and consumer genomics, harnesses the information found in family trees, historical records and DNA to help people gain a new level of understanding about their lives. Ancestry has more than 2.2 million paying subscribers across its core Ancestry websites and more than 1.5 million DNA samples in the AncestryDNA database. Since 1996, more than 17 billion records have been added, and users have created more than 70 million family trees on the Ancestry flagship site and its affiliated international websites. Ancestry offers a suite of family history products including Archives, Fold3, Newspapers.com and AncestryDNA sold by its subsidiary, Ancestry.com DNA, LLC, and the AncestryHealth product, offered by its subsidiary AncestryHealth.com, LLC.
About AncestryDNA
AncestryDNA is owned and operated by Ancestry.com DNA, LLC, a subsidiary of Ancestry.com, LLC. AncestryDNA, the world’s largest consumer DNA database, uses a simple test to analyze an individual's DNA. AncestryDNA offers the potential of identifying new insights into people's ancient ancestry to help them collaborate with distant cousins and make even more discoveries in their family history. For more information visit www.ancestrydna.com.
Forward-Looking Statements
This press release contains forward-looking statements. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include a variety of factors, some of which are beyond the company’s control. In particular, such risks and uncertainties include the company's ability to add tools and features, provide value to satisfy customer demand and the company’s ability to grow internationally. Information concerning these and additional factors that could cause events or results to differ materially from those projected in the forward-looking statements is contained under the caption "Risk Factors" in our Annual Report on Form 10-K for the period ended December 31, 2015, which was filed with the Securities and Exchange Commission on February 19, 2016, and in discussions in other of our Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise.