NEW YORK, NY--(Marketwired - Jul 20, 2016) - Today, AdParlor announced that it has been named to Pinterest's Marketing Developer Partners (MDP) program.
In joining the program, AdParlor has added Pinterest to its already vast offering of platforms where advertisers can reach consumers. With over 100 million people planning their lives -- and purchases -- on Pinterest every month, it's an ideal place for brands to seamlessly connect with them. "Whether they're pinning a dog collar, a recipe or a theme for a birthday party, nine in ten users say they find new ideas on Pinterest," AdParlor VP of Sales Miles Dennison said. "It's where advertisers can reach consumers when they're most receptive to their messages."
Brands and agencies are flocking to Pinterest because of its proven track record in driving users to convert. In fact, according to research by Millward Brown, 87% of Pinners have made a purchase after seeing a product they liked on the platform, while 93% of Pinners use Pinterest to plan their purchases. And, with a growing number of active Pinners, the chances of making it on to a potential customer's "wish list" are more likely than ever before.
Pinterest functions primarily as a self-discovery platform, giving it a unique distinction from social channels. "Pinterest is a catalog of ideas where consumers go to discover things they want to do and buy in real life," VP of Strategy and Operations Paul Calento said. "Users can find inspiration easily through a simple search, or even just in their home feed. On Pinterest, you're just a Pin away from finding ideas that work for you."
The average Pinterest user also plans for events, like holidays or parties, months in advance. "In a world where advertisers typically have only seconds to get a consumer's attention, Pinterest allows time to engage, and get that conversion," Dennison said. "And the whole time, users are sending clear signals to brands: 'This is what I'm interested in right now.' That's gold for advertisers."
As a Marketing Developer Partner, AdParlor leverages Pinterest's Ads API to help businesses scale their marketing on Pinterest, and create a richer experience for Pinners.
Visit info.adparlor.com/pinterest to learn more about Pinterest advertising.
About AdParlor
AdParlor is the largest social video platform that enables brands and marketers to plan, execute and optimize their social video and social media campaigns on Facebook, Instagram, YouTube, Pinterest, Twitter and Tumblr. AdParlor delivers measurable results at scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare and Starcom. For more information, visit adparlor.com.
Contact Information:
Media Contact
Kim McReynolds
AdParlor, Senior Director Marketing