NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) -- Datorama, a leading global technology company, announced today its AI-powered solution, Datorama Genius, is a finalist in Ad Age’s prestigious Creativity Awards for the Ad Tech/Marketing Tech of the Year category.
In moments, Datorama Genius performs insight generation across all of a marketing organization’s data to help key stakeholders move away from asking questions like, “How is campaign ‘X’ performing,” to taking action, such as, “Where are the top three places we should look in campaign ‘X’ to optimize its performance?” This shift — maturing from asking questions to taking action — is the next step of decision making which AI makes available to the modern marketing professional.
Datorama Genius’ automated insights help drive KPI performances by revealing optimization paths for marketers. These optimization paths go beyond anomaly detection to reveal deeper insights about where to make performance changes. As marketers continue to engage with Genius, insights will appear automatically in their notification feed and their respective dashboards as Genius uncovers new information. Additionally, Genius gets smarter over time as it continually learns how each user interacts with the insights they’re presented.
“Advertising Age introduced the Creativity Awards to recognize not only the great ad agencies in marketing today but the brilliant people, best campaigns and most innovative companies. Our finalists and winners were selected by a jury of industry leaders, experts on what it takes to get a breakthrough idea, product or even business model out into the real world,” said Nat Ives, Executive Editor, Ad Age.
The Ad Age A-List and Creativity Gala takes place on Thursday, April 19, at Cipriani 25 in NYC where the Creativity Awards winners will be announced.
“The entire Datorama team is dedicated to delivering a best-in-breed product for our customers,” said Leah Pope, CMO, Datorama. “Since the company’s inception, Datorama has made it mission critical to push the boundaries of what is possible for marketers. So when a publication of Ad Age’s significance recognizes this and highlights one of our solutions as a Creativity Awards finalist, it is a tremendous acknowledgment of our staff’s efforts and our platform’s capabilities.”
About Datorama
Datorama is a global technology company providing the leading Marketing Intelligence solution for data-driven enterprises, agencies, publishers, and platforms. Datorama’s artificial intelligence- (AI) powered, Software-as-a-Service (SaaS) platform gives marketers the ability to centralize all of their data into one single source of truth. This automates reporting across channels and campaigns, and provides marketers with a seamless, always-on optimization capability across every performance, impact, and customer loyalty key performance indicator (KPI). Datorama’s best-in-breed combination of end-to-end data management, data visualization, automated insights, and activations empower marketers to become an engine of growth for their respective business.
Datorama powers Marketing Intelligence for thousands of cutting-edge marketing organizations, including: IBM, L’Oreal, Ticketmaster, PepsiCo, Pernod Ricard, Foursquare, Publicis Media and others. Datorama was recently named to the 2017 Deloitte Technology Fast 500 as the 35th fastest growing company in North America, and was identified as a 2016 Gartner Cool Vendor in Data-driven Marketing. To learn more about Datorama, please visit: https://datorama.com/.