Spaceback and Roku Bring Free CTV Creative to Advertisers Roku is covering the cost of CTV ad creative when advertisers launch their social media videos on Roku through Spaceback's Social CTV creative solution.

Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries, conducted...

New Study from eye square and Screenforce Shows Varying Levels of Advertising Effectiveness at Different Times of Day NEW YORK, March 19, 2024 (GLOBE NEWSWIRE) -- eye square, a leading provider of market and media research solutions based in Berlin, today announced the release of a new study conducted together with...