STOCKHOLM, Sweden, April 28, 2003 (PRIMEZONE) -- Vodafone Sweden (NYSE:VOD) (Other OTC:VODPF): and the Teknikmagasinet store chain have agreed to offer Teknikmagasinet's customers Vodafone Sweden as a mobile operator. Vodafone Sweden's products and services will be available at all 30 Teknikmagasinet stores as of mid-June this year.
For Vodafone Sweden, the agreement is part of the company's ongoing introduction of new distribution channels for the sales of its services and products. Vodafone Sweden has already signed similar agreements with ICA, El-giganten, and Siba. The goal is to broaden the spectrum of the company's consumer contacts.
"We are of course delighted to be working with Teknikmagasinet, which is a strong expanding chain in the home electronics area. It is important for Vodafone Sweden to build up a distribution network with a broad presence in the consumer market if we are to increase our market share within that segment," said Goran Mannerstrale, Director of Consumer Affairs at Vodafone Sweden.
For Teknikmagasinet, the agreement offers a tremendous opportunity to increase its market share of telecommunications sales in Sweden.
"The agreement with Vodafone Sweden reinforces the range of products offered at Teknikmagasinet. We will be able to offer our customers a broad selection of mobile services. Vodafone Sweden has a strong product portfolio and this joint effort paves the way for us to increase our telecoms market share," said Carl-Johan Loo, Purchasing Director at Teknikmagasinet.
Vodafone Sweden's products and services will be available from Teknikmagasinet stores starting in mid-June 2003.
For more information, please call: Vodafone Goran Mannerstrale, Director of Consumer Affairs +46 70 833-1845 e-mail: goran.mannerstrale@vodafone.se Teknikmagasinet Carl-Johan Loo, Purchasing Director, Teknikmagasinet Tel.: +46 70 770-0303 e-mail: carl-johan.loo@teknikmagasinet.se
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