MIAMI, Feb. 3, 2004 (PRIMEZONE) -- American Ammunition, Inc. (OTCBB:AAMI) AAMI announced today that the Company had employed Mr. Paul A. Goebel as National Sales Director. In this management position, Mr. Goebel is responsible for the Dealer Direct Program recently instituted and for development of the new E-Commerce Site. The responsibility for the Dealer Direct Program will include interfacing with the more than 65,000 licensed ammunition dealers in the United States. The Dealer Direct Program is designed to enable all dealers to deal directly with the manufacturer.
Mr. Goebel joins the Company from Kennesaw, Georgia. In his previous position he served as a purchasing and logistics manager. He brings to AAMI experience in product development, advertising, retail sales and website management. He was previously employed with Blount, Sportsman's Guide and Gander Mountain, Inc. where he was involved with planning, product selection, purchasing and inventory control for the companies. With the companies, Mr. Goebel gained experience in small arms ammunition and related products and brings this experience to AAMI. Mr. Goebel is a graduate of the University of Wisconsin with a major in Economics.
"We are pleased to have a person of the caliber of Mr. Goebel to manage the Dealer Direct Program and our E-Commerce Site. The knowledge, experience and skills that Mr. Goebel brings will be a direct and immediate benefit to the Company. Mr. Goebel strengthens our management as well," said Andres Fernandez, President and CEO of American Ammunition, Inc.
About American Ammunition, Inc. -- AAMI is an autonomous manufacturer of ammunition, with the technology and equipment to take advantage of the growing market. It has an excellent reputation within the industry. The ammunition industry has experienced a 28% average increase in revenues annually between 1991 through 1998, and the trend is expected to continue through the year 2005 and beyond. For further product information, please call 1-305-835-7400 or visit the website at: http://www.a-merc.com. For Investor Relations information, please call: 1-305-446-4800 or e-mail: CISintr@netscape.net.
This release contains statements that constitute forward-looking statements. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; (iii) the Company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.