CERRITOS, Calif., March 10, 2005 (PRIMEZONE) -- Mass Connections(r) (MC), the nation's leader in retail marketing services and consumer related promotions, announced at their Elite Team Conference in February, the latest advancement in in-store promotion. Partnered with Salt Lake City-based In-Store Broadcasting Network (IBN), the new program, entitled Audio Connection(tm), utilizes audio technology to broadcast consumer product information in concurrence with in-store events. Mass Connections is projected to conduct over one million events in 2005, and with Audio Connection(tm), the marketing firm is at the forefront of retail promotion technology.
The success behind Audio Connection was created with IBN's Audio-On-Demand(tm) technology, which broadcasts a specific product's promotional message over the entire retail store, while Mass Connections' event personnel conducts an in-store event for that product. As customers browse the aisles, they hear the integrated message and are drawn to the promotion location. Early independent research findings indicate that Audio Connection spikes sales as much as 200% in a single week.
Over 13,000 retail stores will assimilate Audio Connection into their in-store promotions beginning in April. Participating stores include: Kroger, Albertsons, Safeway, Ahold, Walgreen's and Rite Aid, as well as their subsidiary chains. Caroline Cotten Nakken, President and CEO of Mass Connections, is thrilled about the incorporation of this technology:
"Audio Connection attracts consumers to promotional events with a message relative to the product on display. MC's partnership with IBN and this unique use of audio technology for in-store promotions is exclusive to our industry and exemplifies our commitment to provide the very best in marketing services to our CPG's and retailers."
Audio Connection is another example of a successful promotional methodology incorporated by Mass Connections. Coupled with technological programs like their proprietary MC Card software, which provides accountability and data to clients and staffing agencies on event success, Mass Connections is the technological leader in the retail promotions industry.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections provides unique marketing design, sourcing components, and distribution for in-store events. With unrivaled experience in event promotion, the company focuses on memorable programs that deliver effective messages to America's consumers. Mass Connections' works with America's top consumer brands and retailers to display the latest products to the retail marketplace. With nationwide coverage, Mass Connections is the solution for your company's promotional needs. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.