GOTEBORG, Sweden, Sept. 13, 2005 (PRIMEZONE) -- Zooma by Semcon has received the Outstanding Website award for its design and development of the Salming Sports website. Zooma both designed and produced the creative website concept. The award, established in 1997, is issued annually by the Web Marketing Association in the USA.
"We are proud that Zooma has been recognised for its professionalism -- its ability to present both the Salming brand and our products with feeling. A close, unpretentious collaboration has proved fruitful," says Thomas Nord, marketing manager for Salming Sports.
Intensified collaboration
Zooma was first commissioned to design and produce Salming Sports' website in 2003. When it came time to update the site to attract a younger target group and add a web shop, Zooma was again entrusted with the assignment. Zooma prepared the concept and design and produced the new Salmingsports.com website. "Marketing on the internet and providing a brand-related experience is becoming increasingly more important," says Anders Bjorklund, CEO of Zooma by Semcon. "Plus, it's great that Salming Sport is willing to sell some of its products on the internet. The solution makes it much easier to measure campaign outcomes. We are really pleased about this recognition of our work," concludes Anders.
Salming Sport started collaborating with Semcon in 2002 when Semcon was commissioned to develop the blade of the market's most lightweight, technically advanced floorball stick. Last year, Semcon's design and product development expertise contributed to developing the blade platform for an entire range of sticks.
WMA
The Web Marketing Association (WMA) was founded in 1997 to help set a higher standard for Internet marketing and corporate web development. The organisation is made up of marketing, advertising, PR, and design professionals. This is the ninth year WMA organises its annual WebAwards, a competition now considered one of the industry's most prominent.
For more information, please contact: Anders Bjorklund, Zooma by Semcon, phone +46 736 84 00 19.
Zooma by Semcon
Zooma develops information, digital concepts, production and solutions for customers where digital media makes up an important part of the experience surrounding the brand.
Semcon is an internationally leading design and development company, with around 1,500 employees and sales in 2004 of SEK 1.3 billion. Semcon's consultants develop products, processes and people. The combination of good growth over 25 years and well-established relationships with leading industrial groups provides a strong base for continued success. Semcon AB (publ) is listed on the Attract 40-list of the Stockholm Stock Exchange and is currently active in Sweden, Australia, China, Denmark, Hungary, Malaysia, Norway and the UK and, via partners, in Belgium, France, Greece, the Netherlands, Philippines, Portugal and Spain.
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