WEST HOLLYWOOD, Calif., Oct. 25, 2006 (PRIMEZONE) -- More than 100 of the Phoenix-Scottsdale area's top beautymakers attended the Salon City "I Own The City" press party, October 23, 2006, at Mane Attraction Salon in the upscale Biltmore Fashion Park district. Fountain Capital Group, Inc. and Von Dutch watches sponsored the event.
Industry leaders, salon owners, fans and friends all gathered to celebrate the news that Salon City, Inc. (Pink Sheets:SLON) is now the first publicly traded company to brand the beauty industry to conscious consumers globally.
Said SCI President and CEO Steven Casciola, "This is my hometown, where I grew up and attended school. This is the city where I first envisioned my dream of building a successful public company that would one day help make the world a better place through beauty. Now, years later, it is gratifying to return with Salon City. Inc. and invite others to join us in our mission. There is so much talent here. We intend to create a great deal of content featuring these beautymakers and their clients from this great salons."
Event host and Mane Attraction owner Kendall Ong commented, "I'm proud to be an owner of Salon City and I'm pleased to see this industry surrounded by positive exposure."
"Kendall and Beate Ong came highly recommended to host the event," said Fountain Capital Group, Inc.'s Executive Marketing Director Tamie Gonzalez, "because of their commitment to the highest standards of beauty. Kendall and Steve Casciola share the same vision and that's why this event was such a hit."
Added Annie Casciola, SCI Vice President and Creative Editor, "Many top salon owners and staff in metro Phoenix were here. The work and designs of the model looks were truly beautiful." Student models were provided by the TONI&GUY Academy.
The event featured the newest issue of Salon City, starring Bahar Soomekh, gift giveaways, and the raffling of two Von Dutch watches. Gifts were provided by Tim Riley at Wella, Cristy Monteiro at Dermalogica, Sally Lessner at Bumble & bumble, and Saundra Vizzerra of Vizzerra Jewelry. Two sleek Porsches adorned the street outside.
Said Dan McGuire of Evolution Motorsports, which provided the cars, "I feel there is such a similarity and a connection with both the beauty and performance industry. Both are so opulent in what we do, with the hard work and aesthetics that we both go through to embody beauty."
Noted Tamie Gonzalez, "I am truly honored to be partnered with Salon City, Inc. Beauty really is BIG business and tonight we saw the tremendous impact that the local beauty industry could have on our community. We are watching beautymakers, both professionals and clients, being empowered by owning a piece of their industry, by owning 'The City.'"
For more information on the Company, please visit the Company's website at http://www.saloncity.com.
To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info@saloncity.com.
The Salon City, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2772
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.