Leading Retailer of Comfort Footwear Comes to Bolingbrook, Illinois

BOLINGBROOK, IL -- (MARKET WIRE) -- April 24, 2007 -- The Walking Company, the leading retailer of comfort footwear in the U.S., today announced it will open a new location in Bolingbrook, Ill., on April 26. Bolingbrook is located approximately 30 miles west of Chicago.

The new 1,500-square-foot location will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find quality brands from around the world such as Pikolinos and Beautifeel. The store will offer a comprehensive selection for every walk of life, including dress shoes, sandals, clogs, boots and active.

"The village of Bolingbrook is a rapidly growing Chicago suburb that is fast becoming an epicenter for shopping and entertainment," said Lee Cox, Senior Vice President of Retail at The Walking Company. "We are confident that adding a new The Walking Company location to the retail mix will fill a need for comfort footwear in the area."

The new store will be located at the newly opened The Promenade Bolingbrook, 639 East Boughton Road in Bolingbrook.

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

The Promenade Bolingbrook, anchored by Macy's and Bass Pro Shops, will be the first real downtown for village residents and will serve as a long-awaited dynamic retail and social center. It will offer an exciting mix of upscale specialty stores, boutiques, fine dining and casual eateries. The Promenade will also feature a Village Green where shoppers can relax in an inviting, open, park-like setting that includes a performance stage, children's play area and giant outdoor fireplace.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new store will also feature the Lynco orthotic system and digital foot scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Lynco orthotic for their feet. Orthotics, once used as a remedy for foot conditions, are now widely used by people wanting increased comfort and improved footwear performance.

The Walking Company, Inc. is a leading independent specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through approximately 150 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at www.thewalkingcompany.com.

Contact Information: Contact: Steve Honig The Honig Company, Inc. 818-986-4300 Email Contact