944 Magazine and Pringo Networks Debut "Deeply Social" Network, Linking Parties, Photos and Celebrities With Chic Digital Cliques

LOS ANGELES, CA--(Marketwire - August 2, 2007) - Knowing that its audience demands social functionality both online and offline, 944 Magazine has partnered with Pringo Networks, an agile social networking platform and engine, to stylishly bring its high-fashion website to an entirely new level of social functionality. This new platform, "944Life: Your Clique Here," which has just launched, includes video, photos and the ability to connect with other members on a variety of levels, including getting the latest in parties and celebrity news and everything that's white hot on the nightlife scene, combining the richness of a slick online fashion and lifestyle magazine with the robust functionality of a fully integrated social network.

The current challenge for magazine publishers is how to harness and engage their online audiences. How magazines will cultivate community while achieving ROI on advertising sales continues to be a prominent challenge for almost every print publication with an online component. 944 Magazine, now live online as a new, dynamic social network site 944Live, has made a splash in targeting, exciting and connecting the affluent 18-34 demographic in the hottest social hubs including Los Angeles, Las Vegas, San Diego, Miami, Orange County and New York City.

"We have created a win-win model for working with leading publishers. This partnership with 944 Magazine will drive its highly visible success within the nightclub community deep into the online lives of its users," said Pringo Networks CEO Nouriel Gino Yazdani. "The new community will engross its readers of 944 in a rich social world and this involvement will produce an increase in traffic and ad revenues, in addition to strengthening the brand name and image."

This partnership is structured to benefit the site owner by enabling it to rapidly deploy a robust set of tools without the high capital overhead associated with developing a custom platform. Pringo shares the risk with its partners by tying most of its fees to a revenue-sharing agreement with the individual sites, which is still a fraction of the cost of many ad networks.

ABOUT PRINGO NETWORKS

Pringo Networks was created in 2002 when two visionaries saw the potential of the Internet to be a gathering place for individuals around the world to communicate and share common interests. After collecting over 400 domain names and building each site from scratch, Harvard Young and Nouriel Yazdinian's idea was to create a scalable and fully extendable platform that would allow new features to be added on without interrupting existing website functions. Pringo currently has over 400 features and is continually adding new ones, all of which can be added to current or new websites and be in the market place in just weeks time. Pringo recently recruited Reunion.com's Gary Hall to join the team as President of the company and help pave the way for Pringo's future success. The Pringo philosophy centers around the vision and technology that helps the client penetrate their particular market utilizing the best software platform and keeping the client current with the fast-moving pace of the Internet. For more information on Pringo Networks, go to http://www.pringo.com.

ABOUT 944 MAGAZINE

944 Magazine is the largest regional glossy publication on the West Coast. With a monthly circulation of more than 200,000, the fashion, entertainment and lifestyle publication caters to the upwardly mobile 21- to 35-year-old demographic in a dozen of the nation's most trendsetting cities, including the Los Angeles, Las Vegas, San Diego, New York, Miami, San Francisco and Phoenix markets.

Contact Information: MEDIA CONTACT: Michael Terpin Terpin Communications (310) 821-6100 x102