Attributor Secures $12 Million in Series C Financing

REDWOOD CITY, CA--(Marketwire - April 2, 2008) - Attributor Corporation, provider of the world's first Web-wide content tracking and programming platform, today announced series C funding of $12 million led by JAFCO Ventures and previous investor Sigma Partners. The financing will accelerate innovation of its industry-leading service as well as expand sales operations.

By providing Web-wide visibility of content reuse, Attributor enables publishers to thrive in a search-dominated paradigm where original content is atomized across thousands of pages. New licensing formats and business models are required to keep up with the explosion of social networks and self-publishing tools.

"Publishers recognize that strategic content proliferation can drive higher Web-wide reach, better search rank and more visits back to their sites," said Jim Brock, Attributor CEO. "We fuel off-site content monetization and deliver actionable editorial and sales analytics on consumer and licensee content usage."

"To succeed online, publishers need to program how, when and where their content is distributed," said Joe Horowitz of JAFCO Ventures, who will be joining Attributor's board of directors. "Attributor provides critical infrastructure that enables publishers to maximize the value of their digital content."

Attributor's third round of financing builds on rapid customer adoption of its cross-media monitoring platform. In recent months, Attributor has partnered with such major publishers as The Associated Press, Reuters and CondéNet.

ABOUT ATTRIBUTOR

Attributor is a privately held technology company headquartered in Redwood City, California. Its content tracking and programming platform enables publishers to build value with their content wherever it appears on the Internet. With Attributor, publishers can now program when, how and where their content is presented across the Web and social networks. Advanced fingerprinting algorithms, a large-scale crawling infrastructure and detailed contextual analysis provide publishers with Web-wide visibility of their articles, images or videos. Customers can identify new sales leads and revenue-sharing opportunities, monitor licensed uses and derive more links and better search engine placement. More information can be found online at http://www.attributor.com.

Contact Information: ATTRIBUTOR MEDIA CONTACT Jesse Odell LaunchSquad 415.625.8555 attributor(at)launchsquad(dot)com