Reliv International Reports Second-Quarter Results; Restructures European Operations


CHESTERFIELD, Mo., July 30, 2008 (PRIME NEWSWIRE) -- Reliv International, Inc. (Nasdaq:RELV), a nutrition and direct selling company, today reported net sales for the second quarter of $24.0 million, compared to net sales of $26.3 million in the second quarter last year.

Net income for the second quarter equaled $569,000 or $0.04 per diluted share, compared to net income of $823,000 or $0.05 per diluted share in the second quarter of 2007.

For the six months ended June 30, net sales equaled $52.2 million compared to $61.3 million in the first six months of 2007. Net income was $2.1 million in the first half of 2008, or $0.13 per diluted share, compared to $3.4 million or $0.21 per diluted share for the same period last year.

The company also announced a restructuring of its European operations and a related one-time charge of $110,000 after taxes. Excluding the one-time charge, second-quarter 2008 earnings would have been $679,000, but earnings per share would have remained at $0.04.

Under the restructuring, Reliv's corporate office in Germany is closing, though the existing distribution center will continue to serve distributors in Germany and other European countries. Except for the distribution center, all other European operations now are being run out of Reliv's United Kingdom office. Reliv expects the restructuring to achieve operating efficiencies moving forward. Distributors will still be able to build their businesses in each of the countries where Reliv currently operates.

As of June 30, 2008, Reliv's distributor base totaled approximately 69,450, nearly equal to the number of distributors a year earlier.

Net sales in the United States equaled $20.4 million in the second quarter compared to net sales of $23.3 million in the second quarter of 2007. International net sales (sales outside of the United States) rose 16.6 percent in the second quarter to $3.5 million. Reliv's Malaysia/Singapore region had the strongest gain among all Reliv markets in the quarter.

"On a positive note, our sales gains outside of the U.S., particularly in Asia, are a bright spot for Reliv," said Robert L. Montgomery, president, chairman and chief executive officer. "Asian sales gains have reduced operating losses by approximately 90 percent in that region compared to the first half of last year, and we expect consolidation in Europe to improve results in that region.

"But our key focus is turning around U.S. sales," Montgomery said. "With that in mind, Reliv will announce new programs at our International Conference in August and in the following months related to products, retention and incentives that we expect to boost sales and recruiting," he added.

Selling, general and administrative (SG&A) costs in this year's second quarter were down compared to the SG&A expenses in the year-ago quarter. As a percentage of sales, however, SG&A increased to 40.0 percent vs. 38.8 percent in the second quarter of 2007.

Reliv had $11.9 million in cash, cash equivalents and short-term investments as of June 30. Reliv reported cash from operations for the first half of 2008 of $2.2 million. During the second quarter, Reliv repurchased 211,700 shares of its common stock.

Reliv announced a price increase across much of its U.S. product line to take effect Friday, Aug. 1. The increases were driven by rising ingredient and freight costs, and they range from 6 to 12 percent, depending on the product.

"I believe that the plans in place for the second half of 2008 offer Reliv a very good opportunity to return to top- and bottom-line growth," Montgomery said. "The basics of our business remain in place: Reliv makes nutrition simple. Our products may help foster wellness through preventative means and can play a role in supporting the weight management efforts undertaken by millions of people. In addition, we offer distributors an outstanding business opportunity," he added.

Reliv will host a conference call to discuss second-quarter earnings with investors at 1:00 p.m. Eastern Daylight Time on July 30. The dial-in number for investors is 888-680-0869. The participant passcode is 19464079. To register, please call in 15 minutes prior to start of the call. A replay of this call will be available for one week by telephone from 3:00 p.m. Eastern by calling 888-286-8010 and using the passcode 61697735. A live web cast of this call will be available through the Investor Relations section of Reliv's Web site, http://www.reliv.com/US/EN/Conference%20Calls%20Presentations.html. An online archive of the broadcast will be available on Reliv's Web site in the Investor Relations section 24 hours after the call concludes.

About Reliv

Reliv International, Inc., based in suburban St. Louis, Mo., is a developer, manufacturer and marketer of a proprietary line of nutritional supplements addressing essential daily nutrition, sports nutrition, weight management and nutraceuticals. Reliv sells its products through an international network marketing system of approximately 69,450 independent distributors. Additional information about Reliv International, Inc. can be obtained on the Web at www.reliv.com.


 Condensed Consolidated Balance Sheets

                                               June 30    December 31
                                                 2008         2007
                                              ------------------------
                                              (Unaudited)
 Assets
 Current Assets:
   Cash and cash equivalents                  $10,352,319  $11,694,699
   Short-term investments                       1,521,111      398,592
   Accounts and notes receivable, less
    allowances of $8,600 in 2008 and $8,300
    in 2007                                       443,045      811,634
   Accounts due from employees and
    distributors                                  238,842      204,705
   Inventories                                  6,887,501    6,179,238
   Other current assets                         2,159,857    1,798,932
                                              ------------------------

 Total current assets                          21,602,675   21,087,800

 Other assets                                   3,032,874    2,999,903
 Accounts due from employees and
  distributors                                    231,544      319,883

 Net property, plant and equipment              9,128,400    9,199,185
                                              ------------------------

 Total Assets                                 $33,995,493  $33,606,771
                                              ========================

 Liabilities and Stockholders' Equity

 Total current liabilities                    $ 8,825,433  $ 8,574,257
 Total non-current liabilities                  1,156,335    1,227,313
 Stockholders' equity                          24,013,725   23,805,201
                                              ------------------------

 Total Liabilities and Stockholders' Equity   $33,995,493  $33,606,771
                                              ========================


 Consolidated Statements of Income
                    ------------------------  ------------------------
                       Three months ended         Six months ended
                            June 30                   June 30
                       2008         2007         2008         2007
                    ------------------------  ------------------------
                    (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited)
 Product sales      $21,295,574  $23,550,919  $46,492,752  $54,948,885
 Handling & freight
  income              2,664,136    2,773,618    5,738,344    6,339,296
                    ------------------------  ------------------------

 Net Sales           23,959,710   26,324,537   52,231,096   61,288,181

 Costs and expenses:
   Cost of products
    sold              4,110,910    4,398,940    8,945,436   10,460,332
   Distributor 
    royalties and 
    commissions       9,422,481   10,602,827   20,544,853   24,531,390
   Selling, 
    general and 
    administrative    9,589,478   10,199,831   19,521,277   21,229,680
                    ------------------------  ------------------------

 Total Costs and
  Expenses           23,122,869   25,201,598   49,011,566   56,221,402
                    ------------------------  ------------------------

 Income from
  operations            836,841    1,122,939    3,219,530    5,066,779

 Other income 
  (expense):
 Interest income        100,691      163,514      235,564      376,116
 Interest expense        (9,981)        (447)     (10,394)        (573)
 Other income 
  (expense)              17,523       98,305      (17,589)     195,238
                    ------------------------  ------------------------

 Income before income
  taxes                 945,074    1,384,311    3,427,111    5,637,560
 Provision for income
  taxes                 376,000      561,000    1,332,000    2,194,000
                    ------------------------  ------------------------

 Net Income         $   569,074  $   823,311  $ 2,095,111  $ 3,443,560
                    ========================  ========================

 Earnings per common
  share - Basic     $      0.04  $      0.05  $      0.13  $      0.21
                    ========================  ========================
 Weighted average
  shares             15,821,000   16,135,000   15,847,000   16,282,000
                    ========================  ========================

 Earnings per common
  share - Diluted   $      0.04  $      0.05  $      0.13  $      0.21
                    ========================  ========================
 Weighted average
  shares             15,821,000   16,308,000   15,847,000   16,453,000
                    ========================  ========================

 Cash dividends 
  declared per 
  common share      $      0.05  $      0.05  $      0.05  $      0.05
                    ========================  ========================


         The following tables summarize net sales by geographic market
         ranked by the date we began operations in each market.

 Net sales by Market
 (in thousands)
                    Three months ended June 30,         Change From
                      2008               2007            Prior Year
                Amount  % of sales Amount  % of sales Amount    %
                ------------------ ------------------ ----------------

 United States   20,435     85.3%   23,303     88.5%   (2,868)   -12.3%
 Australia/New
  Zealand           682      2.8%      722      2.7%      (40)    -5.5%
 Canada             436      1.8%      378      1.4%       58     15.3%
 Mexico             481      2.0%      393      1.5%       88     22.4%
 United Kingdom/
  Ireland           270      1.1%      252      1.0%       18      7.1%
 Philippines        695      2.9%      671      2.6%       24      3.6%
 Malaysia/
  Singapore         850      3.6%      424      1.6%      426    100.5%
 Germany            111      0.5%      182      0.7%      (71)   -39.0%
                ----------------   ----------------   ----------------

 Consolidated
  Total          23,960    100.0%   26,325    100.0%   (2,365)    -9.0%
                ================   ================   ================

 Net sales by Market
 (in thousands)
                     Six months ended June 30,           Change From
                      2008               2007            Prior Year
                Amount  % of sales Amount  % of sales Amount     %
                ------------------ ------------------ ----------------

 United States   45,120     86.4%   55,206     90.1%  (10,086)   -18.3%
 Australia/New
  Zealand         1,428      2.7%    1,375      2.3%       53      3.9%
 Canada             897      1.7%      818      1.3%       79      9.7%
 Mexico             880      1.7%      804      1.3%       76      9.5%
 United Kingdom/
  Ireland           557      1.1%      539      0.9%       18      3.3%
 Philippines      1,509      2.9%    1,299      2.1%      210     16.2%
 Malaysia/
  Singapore       1,492      2.8%      754      1.2%      738     97.9%
 Germany            348      0.7%      493      0.8%     (145)   -29.4%
                ----------------   ----------------   ----------------

 Consolidated
  Total          52,231    100.0%   61,288    100.0%   (9,057)   -14.8%
                ================   ================   ================

 The following table sets forth, as of June 30, 2008 and 2007, the
 number of our active distributors and Master Affiliates and above.
 The total number of active distributors includes Master Affiliates
 and above.  We define an active distributor as one that enrolls as a
 distributor or renews its distributorship during the prior twelve
 months.  Master Affiliates and above are distributors that have
 attained the highest level of discount and are eligible for royalties
 generated by Master Affiliates and above in their downline
 organization. Growth in the number of active distributors and Master
 Affiliates and above is a key factor in continuing the growth of our
 business.

 Active Distributors and Master Affiliates and above by Market

                As of 6/30/2008    As of 6/30/2007      Change in %
                         Master             Master             Master
                Active   Affili-   Active   Affili-   Active   Affili-
                Distri-  ates and  Distri-  ates and  Distri-  ates and
                butors   Above     butors   Above     butors   Above
                ----------------   ----------------  -----------------
 United States   55,070   10,080    56,930   13,200    -3.3%   -23.6%
 Australia/New
  Zealand         2,420      220     2,510      280    -3.6%   -21.4%
 Canada           1,230      150     1,130      150     8.8%     0.0%
 Mexico           1,540      220     1,300      190    18.5%    15.8%
 United Kingdom/
  Ireland           750       90       830      130    -9.6%   -30.8%
 Philippines      4,900      430     3,990      300    22.8%    43.3%
 Malaysia/
  Singapore       3,040      490     2,260      290    34.5%    69.0%
 Germany            500       80       520      150    -3.8%   -46.7%
                ----------------   ----------------   ----------------

 Consolidated
  Total          69,450   11,760    69,470   14,690     0.0%   -19.9%
                ================   ================   ================


            

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