TradeDoubler has today acquired 52,000 of its own shares and thereby acquired totally 65,000 shares in order to secure the company's performance-based incentive program

As communicated before, the 2008 TradeDoubler Annual General Meeting,
approved the proposal
to authorize the company's Board of Directors to decide on the
purchase of the company's own
shares for the purpose of hedging its commitments in connection with
the 2008 incentive program
for employees.

The Board of Director decided on July 24, 2008 to exercise the
authorization and to acquire a
maximum of 65,000 shares.

During present week, TradeDoubler acquired, in total 65,000 of its
own shares.

Today, TradeDoubler acquired 52,000 of its own shares at a price of
SEK 57.75 and on 2
September 2008, TradeDoubler acquired 13,000 of its own shares at a
price of SEK 58 per share.

The authorization from the 2008 Annual General Meeting has hereby
been utilized in full.

TradeDoubler currently holds 130,000 of its own shares.


TRADEDOUBLER AB (PUBL)

For further information, please contact:

Casper Seifert, Chief Financial Officer
T +46(8) 40 50 800 | M +46(0)709 95 08 27
Ann-Charlotte Johansson, Group IR Manager
T +46(8) 40 50 800 | M +46(0)709 950 855


Om TradeDoubler
TradeDoubler's products and services provide companies with the tools
and expertise to drive results online whether they
are looking to generate sales or drive brand awareness. Headquartered
in Sweden, the company boasts a unique
European reach with local offices in 19 countries across Europe. With
a breadth of expertise across multiple industry
sectors and a network of more than 120,000 website publishers
TradeDoubler helps deliver online results for over 1,700
advertisers across Europe including a mix of local and international
companies such as Apple Store, Dell, TeliaSonera,
eBay and Kelkoo.