Harte-Hanks Trillium Software Customer Nectar Card Runner-Up for Data Strategy Award

ALDERMASTON, UNITED KINGDOM--(Marketwire - October 24, 2008) - Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality™ solutions, today announced that its customer Nectar Card, the United Kingdom's leading coalition loyalty programme, owned by Groupe Aeroplan Inc., has been judged a runner-up in Data Strategy magazine's 2008 award for 'Best Data Quality Initiative.'

The Data Strategy Awards, presented on 23rd October 2008 at The Royal Lancaster Hotel in London, give recognition to data as fundamental to customer-facing functions, such as sales, service and marketing, and equally to internally-focused operations, such as reporting, risk, business intelligence and compliance.

In 2007, in a multi-million pound re-brand, Nectar mailed over 10 million collectors with new loyalty cards replacing ones up to five years old. It was one of the largest 'recard' mailings in Europe and a big success. For each collector, a personalised card and later a pack was produced. These had then to be matched together and mailed. In the intervening weeks however, there were 300,000 suppressions on the grounds of data latency. Using the Trillium Software System™, Nectar identified these suppressions saving around £150k in production and mailing costs and ensuring the right cards got to the right people, protecting the integrity of the Nectar brand.

"Collector information is our most valuable asset and the quality of that information is everything to us; it's fundamental to our brand, our sponsors and our compliance with the UK Data Protection Act," said Louise Cantrill, head of international operations development at Nectar. "With the Trillium Software System, data quality is now business as usual for us and we are delighted to have been recognised at the Data Strategy Awards."

Nectar has implemented the Trillium Software System as its enterprise wide data quality governance solution. From initial data capture in Nectar enrolment systems to member data gathered later via multiple touch-points such as its web site, by update forms, letter and phone, the Trillium Software System identifies data quality issues, cleanses data and integrates collector records. The solution accurately manages suppressions and also ensures that data meets with Nectar's business rules. Good data not only enables accurate Nectar mailings, but sophisticated customer profiling, segmentation and targeting of offers.

"Data is an invaluable business asset but without excellent data quality governance, this essential resource will quickly decay, damaging operational effectiveness, frustrating attainment of strategic objectives and risking compliance issues," said Ed Wrazen, vice president, product management & strategy at Harte-Hanks Trillium Software. "We are proud that the contribution of the Trillium Software System at Nectar Card has been rated so very highly by the judges of the Data Strategy Awards."

About Groupe Aeroplan Inc. and Nectar Card

Groupe Aeroplan Inc. is a leading international loyalty management corporation. Groupe Aeroplan owns Aeroplan, Canada's premier loyalty program and Nectar, the United Kingdom's leading coalition loyalty program. In the Gulf Region, Groupe Aeroplan owns 60 per cent of Rewards Management Middle East, the operator of Air Miles programs in the United Arab Emirates, Qatar and Bahrain. Groupe Aeroplan also operates Insight & Communication, a customer-driven insight and data analytics business offering worldwide services to retailers and their suppliers.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organisations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks, Trillium Software, Total Data Quality and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

[Editor's Note: British English and spellings are used in this press release.]

Contact Information: Media Contacts: UK and Europe: Derek Harris Harris Communications + 44 (0) 1395 516 613 derek@harriscomms.com USA: Michael Antonellis Harte-Hanks Trillium Software (978) 439-3813 michael_antonellis@trilliumsoftware.com