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Pizza Patrón Launches New Web Site
Nation's #1 Latin Pizza Brand Strives to Transform and Enhance Brand Experience
| Source: Pizza Patron
DALLAS, TX--(Marketwire - June 11, 2009) - Pizza Patrón, the country's premier Latin pizza
brand, today announced the launch of its newly overhauled Web site,
www.pizzapatron.com, as a part of its efforts to develop a better online
relationship with its fans. The new Web site features expanded content and
new navigational tools with bold colors, photos and graphics which combine
to create an entirely refocused online presence.
New features include fixed advertising space on the home page and smaller
"house ads" that rotate throughout the site. The store locator, menu and
news sections have been greatly improved and their content has been
enriched. The Patrón Wear store is now integrated into the site and a
Careers section has been added to assist in finding great new talent from
around the country.
During the firestorm of controversy it received when it made the decision
to accept Mexican Pesos in all of its locations, Pizza Patrón's original
Web site was hit by millions of visitors from around the world. While the
exposure generated broad awareness for the brand, company executives said
it also fueled a passion to improve the clarity and integrity of all of its
brand messaging.
"The new design was created to do a better job of communicating to our
online audience of fans, general visitors and business professionals," said
Andrew Gamm, director of brand development for Pizza Patrón. "Packed with
high quality content, news and promotions that will be constantly updated,
the Web site reinforces our Latin focus while making our brand attractive
and accessible to a global audience of all ages and backgrounds."
The highlight of the updated pizzapatron.com is the creation of Club
Patrón, the company's newly formed e-mail promotions database. Pizza Patrón
fans can now stay in touch with the brand and receive exclusive,
members-only offers and e-mail notifications about new products,
limited-time specials, and the latest in Patrón wear, contests and
promotions.
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin
culture and lifestyle in its stores. Today, the company operates nearly 90
stores in six states and plans to have 750 stores nationwide within a
decade.
About Pizza Patrón - Pizza Patrón was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four
locations in Dallas to 89 locations in six states, with more than 40
additional stores under development. Pizza Patrón features festive,
Latin-influenced pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has
expanded its menu to include new items such as Patrón Dips™, Fiesta
Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they
successfully rolled-out their LISTA-NOW READY™ pizza program nationally.
The
carry-out pizza chain also features a variety of different store models
including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable
mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru
concept. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and marinated with a secret blend of
herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas.
X-Large pizzas are offered at prices as low as $6 for cheese and one
topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona'
deluxe pizza with everything is priced as low as $8.
For more information, visit http://www.pizzapatron.com/.