New purEffect(TM) Anti-Acne Treatment the Acne Authority(TM)

WHITE PLAINS, NY--(Marketwire - July 7, 2009) - Charlston Kentrist 41 Direct, Inc. today announces the imminent availability of purEffect, a new advanced acne treatment system designed to eliminate current and future acne outbreaks for complexions of all ages and all types. This advanced formula promotes the healing of skin and combats the dryness associated with other treatments leaving skin soft, moist, radiant and blemish-free.

The purEffect four-step acne treatment includes the Purifying Cleanser, Electrolyte Toner, Intensive Repair Lotion, and the Healing Cream. The purEffect Healing Cream contains ingredients from Talsyn-Cl/bid Inc., a product known for its ability to help improve the appearance of acne marks and skin imperfections. A full list of ingredients will be available on the purEffect website www.purEffect.com.

"Many of the three-step products on the market today are good at halting blemishes, but lack the necessary healing component to avoid and reduce skin imperfections," said Steven Kushner, Ph.D. "purEffect's Healing Cream delivers this essential fourth step in the process to provide healthier, more radiant looking skin both today and in the future."

The purEffect solution is gentle and effective. It was specifically developed to heal as it eliminates and prevents blemishes. All four products are composed of pure, high quality exotic ingredients and have been clinically tested to ensure a fast, positive outcome for consumers.

The physicians who conducted the clinical testing concluded that purEffect's biggest contribution to the treatment of acne is its ability to heal acne's residual erythema (skin redness) and help diminish permanent acne blemishes while leaving the skin naturally moist.

"We are very pleased to be offering this new product to the more than 60 million Americans of all ages experiencing active acne. The American Dermatology Association estimates that 20% of these Americans will suffer from permanent skin imperfections," said Gary Savage, CEO of Charlston Kentrist 41 Direct, Inc. "There is clearly a need for new products and continued research and development into this painful and often embarrassing skin issue. With purEffect you can be confident you will have natural, blemish free, radiant skin."

purEffect will soon be available online at www.purEffect.com. The purEffect Preferred Member's Club offers a 30-day supply of the solution with an easy purchase renewal plan. Preferred Club members are guaranteed a special member price as long as their membership remains active.

About Charlston Kentrist 41 Direct, Inc. (CK41 Direct)

CK41 Direct specializes in bringing advanced high-quality products to consumers through innovative, conventional and non-conventional marketing strategies via direct response channels. With 50 years+ of network television and direct marketing experience, CK41 Direct principals and directors produce quality direct response infomercial campaigns that primarily provide instant and successful results. The Company's expertise comprises all campaign elements including production, media purchasing, distribution and product fulfillment. More information about CK41 Direct is available at www.ck41.com.

Contact Information: Press Contact: Pat Arcand Arcand & Madison Public Relations Ph: 617-576-7777 Email: pat@am-pr.com