Contact Information: Mercent PR Contact: Kristine Szarkowitz Tel: 206.310.5323
Amazon.Com Third-Party Sales Achieve 42% Growth in Second Quarter 2009 According to Latest Mercent E-Commerce Index
Mercent Also Reports 100% YOY Increase in Amazon Seller Sales Through Mercent Retail(TM)
| Source: Mercent
SEATTLE, WA--(Marketwire - July 23, 2009) - In advance of Amazon.com's second quarter
earnings results, Mercent™, a
leading provider of on-demand marketing solutions for retailers, today
released the Mercent E-Commerce Index™ second quarter 2009 same seller
and overall growth metrics for Amazon.com.
According to the Mercent E-Commerce Index, same-seller gross merchandise
volume (GMV) for sellers participating in the "Selling on Amazon.com"
program through the Mercent Retail™ channel management platform grew by
42% in the second quarter of 2009 relative to the same period in 2008.
Including existing and newly launched retailers, overall GMV generated by
Mercent clients through Amazon.com doubled year-over-year, increasing 100%
during the twelve months ending July 1, 2009.
According to Eric Best, CEO of Mercent, "The Mercent E-Commerce Index data
clearly shows consumers are more frequently finding and buying from
third-party retailers selling on Amazon.com. This is terrific news for
Amazon and for our retail clients for whom selling on Amazon through
Mercent Retail delivers growth rates that significantly outpace e-commerce
analyst expectations and reported industry results."
Mercent attributes its clients' third-party seller growth on Amazon.com to
the strength of the Mercent Retail platform, Mercent's proprietary approach
to selling on Amazon, and to the retail giant's broad and growing product
selection and competitive product pricing -- both a function of
Amazon.com's market scale and expanding third-party seller program.
Mercent also observes Amazon.com leveraging an inherently more efficient
selling infrastructure compared to competing traditional retailers -- a
function of the Company's 15-year investment in technology and logistics.
Last month Mercent announced it topped the 100 customer mark for retailers
migrating to the Mercent Retail platform for their shopping feed and
third-party marketplace optimization needs, demonstrating the market demand
and business value of the Mercent Retail platform for large online
retailers. Approximately 60% of Mercent's customers signed in 2009 rank
within the top 250 retailers on the Internet Retailer Top 500 list. This
includes leading brands PETCO, Sur La Table, Abt Electronics and others.
Mercent Index™ Methodology:
The methodology for this comparison matches our prior studies. The Mercent E-Commerce
Index reports retail transactions driven through Mercent's network of
online shopping and advertising channels including comparison shopping
engines (CSEs), third-party seller marketplaces, and affiliate programs.
To ensure continuity and to eliminate artifact associated with new customer
ramp, the Mercent E-Commerce Index only references retailers live on the
Mercent Retail platform prior to and during the entire reported term.
Information regarding Mercent Retail shopping
feed management technology, Mercent Performance marketing
services, and the complete list of online
marketing channels in the Mercent Shopping
Network are available at www.mercent.com.
About Mercent:
Mercent is a leading provider of online channel marketing technology and
services for retailers. Through its award-winning Mercent Retail™ SAAS
technology and Mercent Performance™ professional services, Mercent helps
the world's most successful e-commerce merchants including 1-800-Flowers,
Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI
optimize online shopping channel marketing campaigns to drive customer
acquisition, revenues, profits, and inventory velocity. Mercent is the
single point of integration with a vast online advertising network that
includes transactional marketplaces, comparison shopping
engines (CSEs), and paid inclusion and affiliate marketing programs.
The company is a Selling on Amazon.com Certified System Integrator, Buy.com
Gold Certified Partner, eBay Certified Provider, certified Google Product
Search Partner and Yahoo! Search Submit Pro certified feed provider.
Founded by a seasoned team of Amazon.com veterans, Mercent is a
venture-funded company based in Seattle, WA. For more information, visit
www.mercent.com.