Rising India, Inc. Partners With LightSource L.L.C. On Promotion and Advertising Agreement


OMAHA, Neb., Oct. 9, 2009 (GLOBE NEWSWIRE) -- Rising India, Inc. (Pink Sheets:RSII) a publicly traded company, announced today that it has signed a letter of intent with LightSource, L.L.C. to finance the promotion and advertising of their theatrical production, "Proud American." The announcement was jointly made by Rising India's CEO and President Arthur Taylor and the film's Executive Producer-Director Fred Ashman on behalf of LightSource L.L.C.

Under the proposed terms of the deal, Rising India, Inc. and Rising India (Singapore) Pte. Ltd. will be providing a funding package in excess of $6.7 million to be used for promotion and advertising. The deal was structured and negotiated by Fred Ashman, on behalf of LightSource, who said, "We went into the marketplace after obtaining overwhelming support from CineMark and several of the largest theater chains in the U.S.A. We found a group almost as excited about promotion of this film as we were to produce it. It's a joy working with Rising India, they understand and embrace our structure and they share our goal of presenting the world a top notch and inspirational feature film. We have distribution and are expecting an initial release on 1,200 to 1,500 screens in all the major U.S. chains. Walmart has an exclusive option for the first 30 days of DVD sales and Time Warner has obtained rights to the U.S.A. Pay-Per-View market. International and television rights are pending."

About Rising India, Inc.

Rising India, Inc. is a United States based public company with an international market in the development and production of innovative digital special effects and 3D character animation for films and TV production. Rising India, Inc. has on-going business relationships with a number of Asian companies that provide extensive background and expertise in the animation field as well as the financing of animation and family-friendly movie projects. As a result of its international scope and relationships, Rising India is involved in the development, creation and marketing of animation projects for the European, Asian and United States markets and anticipates significant growth in this expanding industry and technology.

About LightSource L.L.C.

LightSource operates as an independent film production and distribution company, dedicated to the development, financing, production and distribution of top-tier filmed entertainment. Proud American is the first film in a series of dramatic films and television programming about the people who call themselves Americans.

About the Film:

The film is emotional, and powerful. The stories are about the real America, not the Hollywood stereotypes or the people in news reports about crime and drugs. The film is about how regular people from all walks of life, of any race or religion, native born or immigrants, can find personal success, limited only by their own abilities, determination and willingness to learn and work hard. The film is a testament to what binds this array of people into one country, the love of freedom and opportunity. Having the ability to make your own way and keep the rewards of your work, to live a better life. This film is dramatic, and it brings laughs, tears, and smiles. It tells true stories of triumph which are the reason so many around the world dream of life in the USA. This is a film which is has been strongly embraced by those who've seen it, including senior management and film buyers for all the major theater chains. The film was financed through private funding and generous sponsorships from American Airlines, Coca Cola, Walmart, and MasterCard International. 105 minutes, PG rated.

Forward-Looking Statements: Investors are cautioned that certain statements contained in this document are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects" and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future Rising India, Inc. actions, which may be provided by management, are also forward-looking statements as defined by the act. These statements are not guarantees of future performance.


            

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