Maxim and Celeno Partner to Provide Whole-Home Wireless HDMI Solutions

A Standards-Based Reference Design Powered by Wi-Fi(R) and H.264 Technologies Enables 1080p Content Distribution to Single or Multiple Flat-Panel TVs


SUNNYVALE, Calif. and RA'ANANA, Israel, Jan. 5, 2010 (GLOBE NEWSWIRE) -- Maxim Integrated Products (Nasdaq:MXIM), the industry leader in innovative analog and mixed-signal silicon solutions, and Celeno Communications, a leading provider of semiconductors for multimedia Wi-Fi home networking applications, announced their collaboration to provide whole-home wireless HD solutions. The companies are now offering a joint reference design that can be embedded into HDTVs, gaming consoles, digital video recorders, laptops, Blu-ray(TM) players, set-top boxes, and home gateways. This reference design is based on the Maxim(R) MG3500 H.264 encoder/decoder, the MAX2828 802.11 transceiver, and the Celeno CL1300 Wi-Fi implicit beamforming MIMO system-on-chip (SoC). The solution enables wireless, whole-home HDMI distribution to single or multiple flat-panel TVs.

Manufacturers will be able to leverage the reference design to build devices that distribute full-HD content wirelessly to remote HDTV displays. For example, TVs can be placed anywhere in the home and located away from the A/V cabinet or the set-top box. Consumers can share content from PCs and DVRs on a big screen TV without cables, or play gaming consoles in different bedrooms.

The companies offer two solution variants: embedded TV modules for integration into TVs, and HDMI adaptor modules for standalone aftermarket products.

The solutions enjoy the following advantages:



  1. The combination of real-time, perceived lossless, H.264 video
     compression with transmit beamforming Wi-Fi technology that
     provides whole-home wireless coverage for full-HD video,
     regardless of signal interference or dead zones.
  2. Standard HDMI interfaces with high-bandwidth digital content
     protection (HDCP revision 2.0).
  3. Wi-Fi and H.264 video decoding are technologies included in a
     growing number of connected TV models. Re-using the technology
     for wireless HDMI streaming can effectively reduce the overall
     bill of materials.
  4. Standards-based WLAN home networking technology for a single,
     converged home network to share HD video content between a
     variety of CE, gaming, computing, networking, and A/V devices.

"The Maxim/Celeno HD wireless reference design provides customers with a high-quality HD audio and video wireless solution based on industry standards," said Ron Clark, Vice President and General Manager of Maxim's Multimedia and Wireless Business Units. "The rapid adoption of Wi-Fi and H.264 compression technology will enable customers to develop an integrated, low-cost solution for wirelessly streaming from Internet and full-HD video sources."

"Whole-home wireless HDMI is the next holy grail of the CE industry. It will benefit consumers with new applications and will expand the usability of existing devices. Displaying PC content anywhere in the home, adding whole-home portability to HDTVs, and multiroom gaming are only some of the use cases our customers are looking for," commented Gilad Rozen, CEO of Celeno. "Building such solutions on existing industry standards helps manufactures to meet desired price points while maintaining a future-proof solution."

The reference design will be available to customers in January, 2010.

The companies will have the joint reference designs on display and in a live demo at CES 2010 in Las Vegas at the Celeno booth in the South Hall 4, #36071MP.

About Celeno

Celeno is a leading provider of high performance Wi-Fi chips for HD multimedia and entertainment home networking applications. Powered by Celeno's system-on-chip (SoC) and its OptimizAIR(TM) technology, home gateways, multiroom DVRs and media servers can distribute multiple and simultaneous HD video streams to standard set-top boxes, PCs, television sets and other Wi-Fi enabled consumer devices. Founded in 2005, the company has offices and representatives in EMEA, the U.S. and Asia-Pacific and is backed by blue chip investors including Cisco Systems, Greylock Partners, and Pitango Venture Capital. www.celeno.com

About Maxim Integrated Products

Maxim Integrated Products is a publicly traded company that designs, manufactures, and sells high-performance semiconductor products. The Company was founded over 25 years ago with the mission to deliver innovative analog and mixed-signal engineering solutions that add value to its customers' products. To date, it has developed over 6200 products serving the industrial, communications, consumer, and computing markets.

Maxim reported revenue in excess of $1.6 billion for fiscal 2009. A Fortune 1000 company, Maxim is included in the Nasdaq-100(R), the Russell 1000(R), and the MSCI(R) USA indices. For more information, go to www.maxim-ic.com.

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OptimizAIR is a registered trademark of Celeno Communications, Ltd.

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