NEW YORK, May 17, 2010 (GLOBE NEWSWIRE) -- MUNCmedia, #1 in Retail Investor Targeting, today announced that Derek Reisfield has been appointed to its Board of Advisors.
An international Internet and media strategist, Mr. Reisfield is the founding Chairman of MarketWatch, the founding President of the New Media Division of CBS and was the Vice President, Business Development of the CBS Corporation. Mr. Reisfield was also the Co-Founder of the Media and Telecom practice of Mitchell Madison and a leader of McKinsey & Company's Media and Telecommunications practice.
"The key to building a great company is to build a Board that not only delivers business oversight, but also brings innovative growth ideas as well as a great personal energy to the company," said Matthew Bird, CEO, MUNCmedia. "Derek brings all those assets to MUNCmedia. We're very pleased he has accepted this very strategic role."
Currently, Mr. Reisfield is Chairman and Founder of BBN Networks, Inc., the leading business-to-business digital advertising network. He recently served as the Executive Vice President and CFO of Fliptrack, Inc., the leading smart phone social games company, during the critical phase of its development, and he continues to advise the company.
Additionally, Mr. Reisfield was the Managing Director and Co-Founder of i-hatch Ventures and has been instrumental in the development of several successful firms, including Strands, Every Baby Company and www.sportsline.com">Sportsline.
Mr. Reisfield graduated from Wesleyan University, and he received his Masters degree from the Annenberg School of Communications at USC.
Mr. Reisfield is the third strategic addition to MUNCmedia's senior team in as many months. In March, Bradley H. Smith joined the firm as Chief Marketing Officer followed by the April appointment of Douglas A. Ventola as Executive Vice President.
For more information, contact Bradley H. Smith, +1 917 680 6011. Follow MUNCmedia on Twitter @BHSMITH
About MUNCmedia: Market Update Network Corporation
MUNCmedia is the first Information Media Network and world leader in web-based Retail Investor Targeting Solutions. We provide online corporate communications, research and media solution to companies worldwide.
From targeting press releases one-to-one towards individual investors to corporate video PR content, MUNCmedia helps companies deliver targeted and scalable messages to the right audience in real-time. Hundreds of companies, IR and PR agencies, stock exchanges and integrated newswires rely on MUNCmedia services to deliver news messages to the retail financial community every day with measurable results.
MUNCmedia was founded in 2006 and is headquartered in New York, NY with regional offices in Bellevue, WA and Boston. We currently service over 300 direct public company issuers, 40 IR agency partners and have a fully integrated partnership with GlobeNewswire, a NASDAQ OMX Company.