Bina Chaurasia new head of Human Resources


  * Bina Chaurasia appointed head of Human Resources and Organization
  *  A new member of Ericsson Executive Leadership Team
  * Effective as of November 15, 2010

Bina Chaurasia has been appointed Senior Vice President and Head of Group
Function Human Resources and Organization at Ericsson (NASDAQ:ERIC), effective
as of November 15, 2010. Chaurasia brings to Ericsson more than 15 years
experience in human resources from multinational corporations.

"With presence in 175 countries, Ericsson is a truly global company, working in
an exciting industry, which impacts billions of people," says Chaurasia. "I am
looking forward to joining the company."

Hans Vestberg, President and CEO at Ericsson, says: "We are a knowledge-based
company with people being our core asset. To maintain our leading position we
have to attract, develop and retain the talent and Bina's experience will be key
in this effort."

Chaurasia has experience across different industries, including IT and retail.
She joins Ericsson from Hewlett Packard where she is the Vice President of
Global Talent responsible for talent management, learning and development,
executive development, diversity, and staffing. Chaurasia has been with HP since
2007.

Chaurasia joined HP from Gap where she was the Vice President of Global Human
Resources. Chaurasia also held senior HR leadership roles at Sun Microsystems
and PepsiCo/Yum.

Chaurasia holds a Master of Science in Management and Human Resources from the
Ohio State University and a Masters of Arts in Philosophy from the University of
Wisconsin. She was born in India.



NOTES TO EDITORS:

Bina Chaurasia's biography and photos:
www.ericsson.com/ericsson/corpinfo/management/bina_chaurasia.shtml

Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson discloses the information provided herein pursuant to the Securities
Markets Act and/or the Financial Instruments Trading Act. The information was
submitted for publication on September 23 at 7:45 am CET.




[HUG#1446270]


Attachments

Photo Bina Chaurasia.jpg Press release Bina Chaurasia new head of HR.pdf