PARAMUS, N.J., Oct. 6, 2010 (GLOBE NEWSWIRE) -- Inergetics, Inc. (OTCBB:NRTI), a leader in targeted product development for the Clinical Nutrition and Sports Supplement Markets, announces that the Company has selected Aida Aragon, an expert Sales, Marketing and Brand Management Executive with several years of experience in the sports Supplement industry, to oversee and execute a national sales and marketing campaign to promote the Company's upcoming product launch of its Surgex® Sports Nutritional Supplement.
Ms. Aragon possesses 16 years of sales marketing experience, spending nearly the last decade holding high level positions in the sports beverage industry. From 2006 to 2008, Aida served as Sales and Marketing Coordinator for CytoSport, the creator of Muscle Milk, reporting directly to the company's CEO, Michael Pickett. Here she played a pivotal role in executing successful specialty store rollouts and increasing Muscle Milk's national brand awareness. Prior to that, she managed Specialty Markets for EAS, which markets and sells sports supplement products under the EAS Myoplex brand, playing a key role in several of its promotional campaigns from 2002 to 2005.
Additionally, Aida Aragon has a long and successful history of competing in Fitness Competitions and has been featured in Planet Muscle, Natural Muscle, Muscle Media, and Energy 2003. She obtained her International Federation of Body Building & Fitness (IFBB) Pro Figure Card in 2005 at the New York Figure Nationals.
Commenting on heading the National Sales and Marketing Campaign for Surgex®, Ms. Aragon said, "I am thrilled to lead the national sales, marketing and brand awareness campaign for a product like Surgex whose superior performance is supported by such high industry credentials and research. It has been an inspiration of mine to have a brand of this caliber enter the sports beverage marketplace in an environment where the consumers, that vary from professional, amateur and young athletes to busy professionals, are making more intelligent choices about the nutritional supplements they choose."
"I plan to immediately distinguish Surgex as the most effective product in the market by educating consumers about the superior science and ingredients used by Inergetics in its development. I also aim to ensure that Inergetics' Surgex sports nutritional supplement is not only available, but is a highly featured product in convenient locations where consumers will have access to education and product sampling opportunities. One of the primary goals of our marketing campaign will be to eliminate any doubt that Inergetics' science and product formulas stand above all other products available in their respective markets," continued Aragon.
Mark Mirken, Chairman and CEO of Inergetics Inc., commented, "We are very excited to have Aida lead our Sales and Marketing campaign for our upcoming launch of Surgex, which we anticipate happening this quarter. Her successful track record of increasing sales and brand awareness for leading sports beverages and supplements make her the best qualified person to maximize sales and promote national brand awareness of Surgex upon its launch. With the superior performance of Surgex based on science, combined with Aida's expertise, relationships, and credibility in the sports beverage market, we are very confident that we will have an incredibly successful product launch and see a large amount of demand for Surgex right from the start."
To learn more about Inergetics' Surgex Sports Nutritional Supplement, please visit www.inergetics.com and www.surgexsports.com.
About Inergetics, Inc.
Inergetics, Inc. is a leading developer of nutritional supplements for the Clinical Health and Sports Supplement markets. The Company has established a line of Resurgex products consisting of proprietary nutritional formulas that are used by a wide range of clinical patients and consumers. Resurgex™ products provide comprehensive nutritional support for actively treated cancer patients as well as those in post-treatment care and elderly members of the assisted living community. Inergetics has also developed Surgex® sports nutrition formula to meet the nutritional needs of professional, Olympic, and amateur elite athletes that experience post-workout symptoms such as fatigue, loss of lean muscle, oxidative stress, and reduced immune function.
Resurgex Essential™ and Resurgex Essential Plus™ are comprehensive, calorically dense formulas that meet and exceed the nutritional requirements of the assisted living community.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of the Company and SPI set forth herein and those preceded by or that include the words ``believes,'' ``expects,'' ``given,'' ``targets,'' ``intends,'' ``anticipates, "plans,'' ``projects,'' ``forecasts'' or similar expressions, are "forward-looking statements". Although the Company's management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company's future results to differ materially from those anticipated. The Company assumes no obligation to update any of the information contained or referenced in this press release.