RICHMOND, VA--(Marketwire - November 8, 2010) - A Midlothian woman who says she's never been particularly lucky with contests proved herself wrong by being a $10,000 winner of a social media contest celebrating Hardee's® 50th birthday.
Sandra Elliott of Midlothian spun The Wheel of Awesome™ on the Hardee's Facebook page and was one of five winners of $10,000, one for each of the decades that Hardee's has been in business.
"My mother use to say I was lucky, but I've never won anything involving money," said Elliott, who is an administrative assistant at a state golf association.
Elliott is being presented the check today at the Hardee's at Harbour Pointe location she regularly visits at 13736 Hull Street Road in Midlothian. The check will be presented by Hardee's largest franchise operator, Boddie-Noell Enterprises, owner of most of the Hardee's Virginia locations.
Restaurant entrepreneur Wilber Hardee opened the first Hardee's on September 3, 1960 in Greenville, N.C. To celebrate the milestone birthday, Hardee's rewarded its fans during the month of September with restaurant promotions and contests on its social media channels, including daily $50 giveaways on Twitter and five $10,000 prizes totaling $50,000 through The Wheel of Awesome application on the chain's Facebook page. Fans of Hardee's on Facebook could spin The Wheel of Awesome which was loaded with prizes from electronics and sports equipments to food coupons and more. A challenge to submit a virtual birthday card earned players additional spins on the Wheel of Awesome. After uploading a card and giving the wheel a spin, Elliott won one of the coveted $10,000 prizes.
Elliott says she and husband Brian plan to use the grand prize winnings to pay some bills, to make some yard improvements and to provide some of the winnings to their church.
About Hardee's
Celebrating 50 years in the quick-service industry, Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of the second quarter of fiscal 2011, CKE, through its subsidiaries, had a total of 3,149 franchised, licensed or company-operated restaurants in 42 states and in 18 countries. For more information, or to find a Hardee's near you go to www.hardees.com. Hardee's social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.
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Contact:
Rick Rountree
919-878-1144