Andrew Peller Limited and Wayne Gretzky Estate Winery Form Joint Venture

GRIMSBY, ONTARIO--(Marketwire - Oct. 28, 2011) - Andrew Peller Limited (TSX:ADW.A)(TSX:ADW.B) and Wayne Gretzky Estate Winery today announced a strategic alliance to accelerate the growth of Wayne Gretzky Wines across Canada.

"We are extremely delighted to partner with Wayne and the entire Gretzky family to expand the growth of this iconic brand in Canada," said John Peller, President and CEO, Andrew Peller Limited. "Our families share the same commitment to quality, community and our country and we look forward to building on the great success their wine business has enjoyed in Canada and taking it to even more Canadian wine enthusiasts."

Wayne Gretzky Estate Wines was established in 2007 and has garnered international, Canadian and Ontario wine awards. A portion of proceeds from the wine sales goes directly to the Wayne Gretzky Foundation supporting less fortunate youth with the opportunity to experience the sport of hockey.

"My family and I are excited about partnering with Andrew Peller and moving into the next phase of growth for our wines," said Wayne Gretzky. "We want to thank everyone at Creekside and in Niagara who were instrumental in creating Wayne Gretzky wines and contributed to our success. We look forward to bringing our finest Canadian vintages to even more consumers," he added.

Andrew Peller Limited celebrates its 50^th anniversary this year and is proud to be recognized as the country's largest Canadian-owned producer of quality wine.

Andrew Peller Limited ('APL' or the 'Company') is a leading producer and marketer of quality wines in Canada. With wineries in British Columbia, Ontario, and Nova Scotia, the Company markets wines produced from grapes grown in Ontario's Niagara Peninsula, British Columbia's Okanagan and Similkameen Valleys, and from vineyards around the world. The Company's award-winning premium and ultra-premium VQA brands include Peller Estates, Trius, Hillebrand, Thirty Bench, Crush, Sandhill, Calona Vineyards Artist Series, and Red Rooster. Complementing these premium brands are a number of popularly priced varietal wine brands including Peller Estates French Cross in the East, Peller Estates Proprietors Reserve in the West, Copper Moon, XOXO, and Croc Crossing. Hochtaler, Domaine D'Or, Schloss Laderheim, Royal, and Sommet are our key value priced wine blends. The Company imports wines from major wine regions around the world to blend with domestic wine to craft these popularly priced and value priced wine brands. With a focus on serving the needs of all wine consumers, the Company produces and markets premium personal winemaking products through its wholly-owned subsidiary, Global Vintners Inc., the recognized leader in personal winemaking products. Global Vintners distributes products through over 250 Winexpert and Wine Kitz authorized retailers and franchisees and more than 600 independent retailers across Canada, United States, United Kingdom, New Zealand, and Australia. Global Vintners award-winning premium and ultra-premium winemaking brands include Selection, Vintners Reserve, Island Mist, Kenridge, Cheeky Monkey, Ultimate Estate Reserve, Traditional Vintage, and Artful Winemaker. The Company owns and operates more than 100 well-positioned independent retail locations in Ontario under the Vineyards Estate Wines, Aisle 43, and WineCountry Vintners store names. The Company also owns Grady Wine Marketing Inc. based in Vancouver, and The Small Winemaker's Collection Inc. based in Ontario; both of these wine agencies are importers of premium wines from around the world and are marketing agents for these fine wines. The Company's products are sold predominantly in Canada with a focus on export sales for our icewine products. Andrew Peller Limited common shares trade on the Toronto Stock Exchange (symbols ADW.A and ADW.B).