Media Advisory: Live Burn Demo to Kick-Off Sunnybrook Research Announcement


TORONTO, ONTARIO--(Marketwire - May 2, 2012) - On Friday, May 4th, Sunnybrook will launch a new study on the healthcare costs of burns resulting from house fires with an up close look at the extreme damage a house fire can cause.

A large side-by-side burn demo will be conducted in a controlled environment at the Toronto Fire Service Special Operations Centre on Bermondsey Road to graphically show the result of having an automated sprinkler installed in a home when a fire breaks out versus not having one.

Friday, May 4th, 2012
Speakers at 1pm
Demo begins at 1:30pm
Toronto Fire Service Special Operations Centre
200 Bermondsey Rd, behind Fire Hall Station 235
(east of Eglinton Ave and DVP)

Speakers:

  • Joanne Banfield, Lead Researcher, RBC First Office for Injury Prevention, Sunnybrook
  • Dr. Marc Jeschke, Medical Director, Ross Tilley Burn Centre, Sunnybrook
  • Frank Bomben, Director of Public Affairs and Government Relations, The Co-operators
  • Pamela Elliott, burn survivor and member of the Phoenix Society for Burn Survivors in Grand Rapids, Michigan

About Sunnybrook Health Sciences Centre

Sunnybrook Health Sciences Centre is transforming healthcare through the dedication of its more than 10,000 staff members who provide compassionate and innovative patient focused care. An internationally recognized leader in academic research and education and an affiliation with the University of Toronto distinguishes Sunnybrook as one of Canada's premier health sciences centres. Sunnybrook specializes in caring for newborns, adults and the elderly, treating and preventing cancer, heart disease, orthopaedic and arthritic conditions and traumatic injuries.

Contact Information:

Media Contact:
Sunnybrook Health Sciences Centre
Marie Sanderson
Communications and Stakeholder Relations
416-480-4040