FOUNTAIN VALLEY, Calif., May 7, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile Holdings Inc. (OTCQB:MEDL), an incubator and aggregator of mobile technology, announced today that the company has hired Greg Blackman, VP of Acquisition and Monetization, to lead efforts to monetize its growing network of developers and library of mobile applications.
MEDL Mobile has developed a proprietary intelligent recommendation engine which helps to solve the app discovery problem by connecting smartphone users to the mobile apps it predicts they will most enjoy. Blackman's expertise in building advertising networks in the mobile space will be a driving force in ensuring more and more app developers are able to benefit from the recommendation engine, the network and MEDL's marketing expertise.
"MEDL is uniquely poised at the intersection of multiple revenue generating opportunities," said Blackman. "I'm excited to use my experience to bring publishers and developers together to solve the problem of app discovery and revenue generation for everyone looking to strike it big in the app store."
MEDL's network of mobile applications is expected to grow significantly in the coming year through acquisition and Blackman will also play a key role in shaping the direction for the company's developer Alliance program.
"We are thrilled to have Greg onboard," said Andrew Maltin, MEDL co-founder and CEO. "Developers know and trust him, and he understands the challenges they face every day. We think he'll be a driving force in helping us build and monetize our growing MEDL developer Alliance."
Developers interested in submitting their apps for consideration by MEDL can visit www.medlmobile.com/alliance or email alliance@medlmobile.com.
About MEDL Mobile
MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base.
The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.