ATLANTA, Nov. 13, 2012 (GLOBE NEWSWIRE) -- SoDA today released the second edition of its biannual trend publication, The SoDA Report, featuring content from some of the most influential thinkers in the digital marketing world. Through a unique mix of insider industry intelligence and rigorous content creation, the edition is filled with forward-looking, thought-provoking content on the issues, challenges and opportunities shaping the future of the digital marketing industry. The report, now being released as a tablet publication, is powered by Adobe® Digital Publishing Suite.
The SoDA Report features research, articles, infographics and case studies from top digital agencies, elite production companies and client-side digital marketing executives worldwide. Industry leaders from North America, Europe, Latin America and Asia have contributed to this edition which is now available for iPad.
A number of new features have been added to the tablet edition to enhance how the content is consumed and shared among industry peers. Interactive infographics, pan & zoom photography, bookmarking and video have been incorporated into the Volume 2: 2012 edition.
In keeping with the Transformation theme from the Volume 1: 2012 edition, this volume introduces an infographic that highlights the key issues on the minds of executives from top digital agencies and production companies around the globe. The issues cover a wide range of categories such as business strategy, innovation, operations and talent cultivation, illustrating the most critical factors shaping the success of key players in the industry.
"Our contributors offer advice on what digital agencies and marketers can learn from one of the most celebrated architect and artist teams in history, the importance of story, user experience and engagement, and how brands need to behave more like people," said Angèle Beausoleil (Editor-in-Chief of The SoDA Report).
For more information on SoDA's efforts to advance the digital marketing industry worldwide through best practices, education and advocacy, please contact us at info@sodaspeaks.com.
Source: SoDA - The Global Society for Digital Marketing Innovators
ABOUT SoDA
SoDA is an extremely selective association of the world's most preeminent companies with digital DNA. SoDA's membership includes 60 leading digital agencies and elite production companies with offices in 22 countries on five continents.
SoDA serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy. Adobe Systems has been a SoDA partner since the organization's inception in 2008.
The Society of Digital Agencies (SoDA) (EST) logo is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=15740