TradeDoubler AB : Tradedoubler Appoints Andrew Buckman as Chief Operating Officer

Senior International Internet Executive to Drive and Manage Growth


London, UK and Stockholm, Sweden - 17 December 2012 - Tradedoubler, the digital
performance marketing and technology company, has appointed Andrew Buckman as
Chief Operating Officer, effective 2 January 2013.   Buckman will report to
Tradedoubler CEO, Rob Wilson.

Buckman has more than 15 years of pan-European experience in senior revenue-
generation, product and management roles and joins Tradedoubler from Klarna, the
online payments company, where he was Vice-President, Sales, responsible for
international expansion.

Buckman honed his performance marketing expertise when working as Managing
Director for Webloyalty France for more than three years, followed by a Vice-
President of Strategic Partnerships role at Criteo.   Previous senior roles
include five years at Yahoo! Search Marketing where he set up and ran the
Product and Monetization organization and, as part of those responsibilities,
oversaw the European deployment of new advertiser platform, Panama.

As Chief Operating Officer at Tradedoubler, Buckman will be responsible for
leading the company's international team of Regional Directors; the
international corporate client team and all client support functions.

"Welcoming Andrew to Tradedoubler completes our new senior management team.
Andrew is a natural leader who not only sees the big picture, but has the
operational focus and drive to help achieve it.  His background in scaling fast-
moving digital businesses, combined with his product marketing and sales
experience and a keen commercial sense make him a very strong all-rounder who
can help us achieve our ambitious goals," says Rob Wilson, President & CEO,
Tradedoubler.

Andrew Buckman, Chief Operating Officer, Tradedoubler, says: "The performance
marketing sector is still showing very strong growth and I am determined to help
Tradedoubler develop its share of the market. Operational efficiency and
customer focus will be key to this role and I am looking forward to working with
the team to ensure that Tradedoubler competes effectively."

ENDS

For further information, please contact:

Rob Wilson
President & CEO, Tradedoubler
Tel: +44 207 798 5866 Email: rob.wilson@tradedoubler.com


About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing
and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate
marketing in Europe and remains the most successful pan-European affiliate
marketing company, combining strategic international insight with detailed in-
country expertise. It helps 2,000 advertisers achieve their business goals
through its high quality affiliate network of 140,000 publishers and was the
first to offer an integrated e- and m-commerce offering to help advertisers
extend their online programmes to users on mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping
them to generate revenue and succeed on a national and international scale.
Among Tradedoubler's advertisers are American Express, ClubMed, Dell, Disney,
Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.


Tradedoubler discloses the information provided herein pursuant to the Swedish
Securities Markets Act. The information was submitted for publication on 17
December 2012 at 09.15 a.m. CET.


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