TIBCO Enhances Real-Time Loyalty Marketing Platform

PALO ALTO, CA--(Marketwire - Mar 13, 2013) -  TIBCO Software Inc. (NASDAQ: TIBX) today announced the latest version of its unified marketing platform, TIBCO Loyalty Lab® Reward 13.1. With this release, Marketers are able to build real-time marketing initiatives and engage customers through various channels -- point-of-sale, web, mobile and social, using down-to-the-second contextual information.

"Today, opportunities are lost because businesses are not interacting with consumers in real-time and in context," says Matt Elders, vice president, TIBCO Loyalty Lab." Consumers now can expect offers to come to them when they want or need them, and in ways that allow them to react instantly, while on the go or in person."

Loyalty Lab® Reward 13.1 improves the ability to process event-driven data -- customer profiles, inventory levels, the time and day a customer walks by a store -- into context instantly, using market-leading, real-time technology from TIBCO. Marketers not only can understand a consumer's full shopping experience and habits at any given moment, they can also instantaneously respond to events and deliver relevant offers or messages.

This release enables real-time marketing that's event-driven at scale with:

• Sub-second response time delivered by embedding TIBCO BusinessEvents® Extreme as the native processing engine for the TIBCO Loyalty Lab Reward platform.
• Enhanced Basket Profile functionality giving marketers the ability to target or qualify offers against the contents of a customer's basket.

According to Gartner's December 2012 report titled, Me Marketing: Get Ready for the Promise of Real-Time, Context-Aware Offers in Consumer Goods, "By 2015, context-aware promotions will compose 10% of promotional activity among consumer goods manufacturers in developed markets."

Loyalty Lab® Reward 13.1 is now available and delivers on TIBCO's two-second advantage® promise -- to deliver the right message or offer to the right person at the right time.

For more information on our real-time marketing platform, visit:

• Blog post: http://www.loyaltylab.com/blog/
• TIBCO Loyalty Lab Reward platform: http://www.loyaltylab.com/platform.html

About TIBCO
TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's efficient claims or trade processing, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage® -- the ability to capture the right information, at the right time, and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes, and applications in real time. Learn more at www.tibco.com.

TIBCO, two-second advantage, Loyalty Lab, TIBCO BusinessEvents Extreme, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.