Cision AB (publ) - Interim report January-March 2013

Continued focus on subscription growth
 January–March

  · Revenue SEK 204 million (239)
  · Negative currency effects on total revenue of SEK 10 million
  · Organic growth -2% (2%)
  · Operating profit excluding non-recurring items SEK 20 million (29)
  · Operating profit SEK 12 million (29)
  · Operating margin 9.7% (12.1%)
  · Operating cash flow SEK 21 million (24)
  · Earnings per share, basic and diluted, SEK 0.37 (1.45)

Note: 2012 figures include US print monitoring business which was divested in
June 2012.
Group comparative figures for prior periods have been restated, see appendix 1.

Comment by Cision CEO Peter Granat:
“As we indicated last year, maintaining our 2012 growth momentum into 2013 has
proven difficult due to the short term impact of divesting our US print
monitoring business. The unwinding of this 81 year old legacy business, coupled
with bundled customer contracts, has resulted in a challenge to streamline our
customer offerings and adjust internal processes. Despite these challenges we
have made excellent progress as a result of the investments in sales and
marketing and our ongoing efforts to reduce cost, allowing us to continue to
grow our core subscription platform business. The first quarter results are a
reflection of the divestment of the US print monitoring business and some
resulting one–time costs affecting the operating margin. With this behind us, I
remain optimistic about the future as we continue our transformation from print
to digital media. We have already begun to implement plans to further reduce
costs in the second quarter to better position the business for the second half
of the year and we are currently conducting a strategic review of the business
and we will communicate our intentions during the second quarter. I believe
Cision is well positioned to meet the shifting demands of our customers driven
by social media and will be the leading digital content marketing software
platform for the PR industry. This shift, together with our plans for new
product releases in the second half will increase customer demand for
subscriptions to our CisionPoint platform and bundled media information
services.”
For further information, please contact:
Peter Granat, President and CEO, phone 46 (0)8 507 410 11
e-mail: investorrelations@cision.com

Tosh Bruce-Morgan, CFO, telephone 46 (0)8 507 410 11
e-mail: investorrelations@cision.com

Cision AB (publ)
P.O. Box 24194
SE-104 51 Stockholm, Sweden
Corp Identity No. SE556027951401
Telephone: 46 (0)8 507 410 00
http://corporate.cision.com

Cision AB is required to disclose the information in this interim report under
Sweden’s Securities Market Act and/or the Financial Instruments Trading Act. It
was released for publication at 8:30 a.m. CEST on April 23, 2013.
Cision is a leading provider of cloud-based PR software, services and tools for
the marketing and public relations industry. Marketing and PR professionals use
our products to help manage all aspects of their brands – from identifying key
media and influencers to connecting with audiences; monitoring traditional and
social media; and analyzing outcomes. Journalists, bloggers, and other
influencers use Cision’s tools to research story ideas, track trends, and
maintain their public profiles. Cision is present in Europe, North America and
Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion
in 2012. For more information, visit www.cision.com (http://us.cision.com/).