NEW YORK, April 23, 2013 (GLOBE NEWSWIRE) -- Azteca America is well into its 2013-2014 Upfront season as its sales team heads to major cities for the first of an estimated 125 one-on-one meetings with clients and agencies throughout the country. The infront presentations are expected to continue through August, reaching a pinnacle with a Monday evening Upfront celebration on May 13 in New York City.
"Our Infront/Upfront formula provides the best of both worlds for clients, "said Bob Turner, President of Sales at Azteca America. "The infronts allow us to offer clients and agencies tailor made ideas for each account, especially multiplatform and branded entertainment that clients are requesting. And, of course, there's nothing like a celebration in New York."
The network expects to increase the number of infront presentations that were made last year. Azteca America's May 13 special event is by invitation only.
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B de C.V., the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
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