Cision forms strategic alliance with Taboola to reach over 300 million highly engaged users through Cision’s Content Marketing Suite

Cision announced a new alliance today with Taboola, a leading content
-distribution and discovery platform. The partnership gives Cision’s customers
the ability to reach highly engaged users on top publisher sites including the
New York Times, Huffington Post, USA Today, Time and many more.

“Taboola’s vision has always been to connect users with content they may like,
no matter where they are and what platform they are using” said Adam Singolda,
CEO of Taboola. “This partnership is a natural evolution of our vision because
it connects Cision’s clients, who represent thousands of top high quality brands
and marketers, with unprecedented reach, scale and highly engaged audiences.”

Through this partnership, Taboola works with Cision to distribute their clients’
content on thousands of different premium branded sites through visually
engaging image-based recommendations. Taboola’s predictive technology then
optimizes the placement of this content based on users’ overall level of
engagement. This means that content provided by Cision and distributed by
Taboola will only be recommended and discovered to the most qualified users.

“Telling a story through video, images and rich content has always been the best
way to attract the attention of an audience. With Taboola’s unique engine, our
clients can now use multimedia to power their story and get in front of a
millions of readers across the thousands of publisher websites in our network”,
said Cision’s CEO, Peter Granat.

Cision’s Content Marketing Suite helps brands create and amplify branded content
as well as analyze the results of each campaign. It is available by subscription
through CisionPoint, Cision’s Marketing and PR software platform. To learn more
visit http://us.cision.com/content-marketing

About Cision:
Cision is a leading provider of cloud-based PR software, services and tools for
the marketing and public relations industry. Marketing and PR professionals use
our products to help manage all aspects of their brands – from identifying key
media and influencers to connecting with audiences; monitoring traditional and
social media; and analyzing outcomes. Journalists, bloggers, and other
influencers use Cision’s tools to research story ideas, track trends, and
maintain their public profiles. Cision is present in Europe, North America and
Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion
in 2012. For more information, www.cision.com (http://us.cision.com/).

About Taboola:
Headquartered in New York City, with R&D in Israel and offices in London,
Taboola is the world's leading content-distribution and discovery platform.
Taboola serves over 2.5B daily recommendations to over 300M monthly visitors on
the web's most innovative publisher sites, including AOL/Huffington Post,
USA Today, Business Week, Time, Sports Illustrated and The New York Times.
Publishers, marketers, and agencies leverage Taboola in order to retain users on
their site, monetize their traffic, and distribute their content to drive high
quality audiences. Read more about Taboola on: http://www.taboola.com

For more information:
Vanessa Bugasch
SVP, Global Marketing
+1 312-873-6550
vanessa.bugasch@cision.com

Cision AB (publ)
P.O. Box 24194
SE-104 51 Stockholm, Sweden
Corp Identity No. SE556027951401
Telephone: 46 (0)8 507 410 00
http://corporate.cision.com

The information was submitted for publication on September 12, 2013 at 15:30
CEST.
Cision is a leading provider of cloud-based PR software, services and tools for
the marketing and public relations industry. Marketing and PR professionals use
our products to help manage all aspects of their brands – from identifying key
media and influencers to connecting with audiences; monitoring traditional and
social media; and analyzing outcomes. Journalists, bloggers, and other
influencers use Cision’s tools to research story ideas, track trends, and
maintain their public profiles. Cision is present in Europe, North America and
Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion
in 2012. For more information, visit www.cision.com (http://us.cision.com/).