Farmington, CT, Oct. 7, 2013 (GLOBE NEWSWIRE) -- (http://www.myprgenie.com) -- Keiler, a full-service ad agency, has hired Jerome Barrillon, a seasoned specialist in industrial marketing, as Executive Director of Industrial Accounts, a new position at the 50-person shop. He will oversee strategic and marketing services for the agency's industrial business and will lead efforts to develop new business in industrial and manufacturing sectors.
Barrillon comes to Keiler with more than 15 years in senior marketing and business development roles at international industrial and manufacturing companies including Ahlstrom and Illinois Tool Works. As Director of Marketing at Ahlstrom, he developed strategy that enabled the company's nonwoven filter media division to expand into new markets in air and liquid filtration. He also worked on rebranding the company and positioned it as a global leader in nonwovens.
More recently at Illinois Tool Works' Graphics Division, he implemented global marketing strategies that led to triple-digit growth for their largest customer in sports apparel.
"We are fortunate to have someone with Jerome's worldwide industrial marketing experience join our team," said Lynn Taylor, President and CEO of Keiler. "His unique background and insight into marketing industrial products and services will benefit existing clients and help open doors for us to serve more businesses in that sector."
Barrillon lives in West Hartford, Conn. A native of France, he holds an MBA from the Grenoble Graduate School of Business.
Keiler, an independent, strategy-driven marketing and advertising agency in Farmington, Conn. provides creative solutions for complex businesses with challenging branding and communications issues. Keiler (www.keiler.com) has a 40-year success rate of developing a complete range of traditional and digital solutions for an impressive roster of national and global clients.