Star-Studded Bollywood Ball and DigniCap® Help to Boot Out Breast Cancer By Providing NHS Hospitals with State-of-the-Art Technology

Celebrity Patrons Dame Sarah Storey DBE and Alan Shearer OBE Support Breast
Cancer Charity’s Latest Mission to Help Cancer Patients Avoid Chemo-related Hair
Loss
MANCHESTER (11 March, 2014)—The charity organisation Boot Out Breast
Cancer (http://www.bootoutbreastcancer.org.uk/) held its annual fundraising
event, the Bollywood
Ball (http://www.bootoutbreastcancer.org.uk/latest/events/bollywood-ball), this
weekend to provide National Health Service Hospitals with state-of-the-art
medical equipment that provides cancer patients undergoing chemotherapy with an
oncologist-preferred alternative to chemo-related hair loss.

Celebrity patrons of the charity such as Dame Sarah Storey DBE, Alan Shearer
OBE, and The Right Honourable Andy Burnham MP, joined 530 guests in Manchester
on the evening of Saturday, 8 March, to support Boot Out Breast Cancer founder
Debbie Dowie with her latest mission to provide NHS hospitals with the DigniCap®
System.

The DigniCap® System (http://www.dignitana.com/), developed by Dignitana, a
world leader in scalp-cooling technology, is a safe, gentle and effective
treatment for avoiding hair loss related to chemotherapy. The product has been
clinically tested and chosen by several leading private clinics in the UK, and
is the preferred choice by an increasing number of NHS Trusts.

Overall, the evening raised in excess of £125,000 to provide NHS hospitals with
the latest medical technology—donations continue to flow in following the
success of the event. Funds raised will be used most immediately to support
installation of the DigniCap® System at NHS facilities in London and Cheshire.

Boot Out Breast Cancer was founded by breast cancer survivor Debbie Dowie in
2010. One aspect of breast cancer care that resonated strongly with Mrs. Dowie
was the emotional devastation faced by many cancer patients at the prospect of
losing their hair during chemotherapy. She travelled the UK and US to learn more
about medical devices that prevent chemotherapy-related hair loss, but was
dismayed to discover that most were difficult to use and very uncomfortable.
When she learned about the clinically-tested DigniCap® System that oncologists
and patients alike preferred, she quickly mobilized to bring the technology to
NHS hospitals.

“We are truly grateful for the enthusiastic and generous support from our donors
and friends at this year’s Bollywood Ball,” said Mrs. Dowie. “In my visits with
cancer patients and their oncologists in the US and across the UK, I’ve heard
unreserved praise for the DigniCap® System. These fundraising efforts will help
us make a real difference in the lives of cancer patients in our communities.”

“My own experience with breast cancer taught me that is essential to have
confidence not only in yourself, but in your medical team and the treatments
they recommend as well,” said Mrs. Dowie. “We want to ensure that anyone with a
cancer diagnosis has access to the highest quality cancer care available today,
including access to the leading technology to prevent chemotherapy-related hair
loss—no matter which hospital provides their care.”

The DigniCap® System continuously monitors scalp temperature to ensure comfort
and consistent application of the treatment, and is the only system to offer
scalp-cooling above freezing with patented, built-in temperature sensors and a
precision cooling mechanism that allows for gradual and highly tolerable
temperature fluctuations.

“Debbie Dowie is truly making a mark on the world with Boot Out Breast Cancer
and the Bollywood Ball,” said Martin Waleij, CEO of Dignitana, maker of the
DigniCap® System. “We are pleased that she has enlisted the support of so many
influential figures in this generous charity initiative. It is exciting to see
that leading oncologists are recognizing DigniCap® as the preferred technology,
and we are truly honoured to partner with such a respected and effective charity
organisation.”

“We had an extraordinary turnout for this year’s Bollywood Ball, and we’re
grateful for all of the meaningful support,” Mrs. Dowie concluded. “Our goal is
to keep the fundraising momentum going throughout the year. We hope everyone
will continue to donate to further our critical mission.”

For more information on how to support Boot Out Breast Cancer, please visit
http://www.bootoutbreastcancer.org.uk/.

###
Media Contacts:

Caren
Browning
   Debbie Dowie

The King + Company
PR                                                              Boot Out Breast
Cancer

00 1 212 561
-7464                                                                         +
44 7803 253 133

Caren.browning@kingcompr.com   (Caren.browning@kingcompr.com%20%20)
                          debbie@bootoutbreastcancer.org.uk

Media Contact Sweden

Martin
Waleij


CEO Dignitana
AB


+46 733
937076


martin.waleij@dignitana.se   (martin.waleij@dignitana.se%20%20)


Dignitana’s business concept is to develop, manufacture and market a medical
device primarily used for scalp cooling, to eliminate or greatly reduce
chemotherapy induced hair loss.

The company is listed at Stockholm stock exchange NASDAQ OMX First North since
December 1, 2011, with Erik Penser Bankaktiebolag as Certified Advisor.